Brandwave

PayWhirl vs Seal Subscriptions:Which is more popular in New Zealand?

In October 2026, Seal Subscriptions had more branded searches than PayWhirl among ecommerce subscription apps in New Zealand. Seal Subscriptions had about 20 branded searches, while PayWhirl had 10. Seal Subscriptions made up 10.5% of all ecommerce subscription app searches we track, and PayWhirl accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about ecommerce subscription apps, Seal Subscriptions appeared in three of the five answers and PayWhirl in two. Seal Subscriptions was mentioned before PayWhirl in three out of four answers.

Among ecommerce subscription apps in New Zealand in October 2026

Who do people search for more?

Seal Subscriptions, about 2 searches for every 1 for PayWhirl

Seal Subscriptions 20 searchesPayWhirl 10 searches

Who does AI mention more?

Seal Subscriptions, mentioned in 3 of 5 answers, PayWhirl in 2

Seal Subscriptions in 3 of 5PayWhirl in 2 of 5

Who does AI recommend more?

Seal Subscriptions, named ahead of PayWhirl in 3 of 4 answers

Seal Subscriptions first in 3PayWhirl first in 1

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Top ecommerce subscription apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seal Subscriptions was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PayWhirl was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Seal Subscriptions was listed before PayWhirl in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Appstle1st
  2. Recharge2nd
  3. Seal Subscriptions3rd
  4. PayWhirl4th
  5. Skio–
  6. Bold Subscriptions–
  7. Loop Subscriptions–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Recharge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Appstle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seal Subscriptions3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PayWhirl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bold Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loop Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce subscription apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is PayWhirl or Seal Subscriptions more popular in search?

This chart shows how often people search Google for PayWhirl and Seal Subscriptions by name. Each line represents a brand's share of searches for all seven ecommerce subscription apps we track, month by month, from searches in New Zealand.

PayWhirl and Seal Subscriptions among ecommerce subscription apps in New Zealand, by month

Share of searches by month for Seal Subscriptions, PayWhirl. The figures are in the table below the chart.

View monthly share of searches table
MonthSkioAppstleRechargeBold SubscriptionsLoop SubscriptionsSeal SubscriptionsPayWhirl
Nov 202528.6%23.8%19%9.5%9.5%4.8%4.8%
Dec 202533.3%20.8%16.7%8.3%8.3%12.5%0%
Jan 202621.1%31.6%15.8%5.3%10.5%10.5%5.3%
Feb 202627.3%27.3%18.2%4.5%9.1%9.1%4.5%
Mar 202632%24%12%8%8%12%4%
Apr 202640.9%22.7%13.6%4.5%4.5%9.1%4.5%
May 202628%28%12%8%12%8%4%
Jun 202626.1%30.4%13%8.7%8.7%8.7%4.3%
Jul 202635%30%10%5%5%10%5%
Aug 202636.4%27.3%9.1%9.1%4.5%9.1%4.5%
Sep 202645%20%15%5%5%10%0%
Oct 202631.6%15.8%15.8%10.5%10.5%10.5%5.3%

How has branded search for PayWhirl and Seal Subscriptions changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand ecommerce subscription apps in October 2026?

4 changes

  1. In October 2026, Bold Subscriptions overtook Seal Subscriptions to rank 4th among ecommerce subscription apps in New Zealand, with 10.5% of the searches.

  2. In October 2026, Loop Subscriptions overtook Seal Subscriptions to rank 5th among ecommerce subscription apps in New Zealand, with 10.5% of the searches.

  3. In October 2026, PayWhirl gained share of searches among ecommerce subscription apps in New Zealand, from 0% to 5.3%.

  4. In October 2026, Seal Subscriptions gained share of searches among ecommerce subscription apps in New Zealand, from 10% to 10.5%.

How are PayWhirl’s and Seal Subscriptions’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using PayWhirl’s and Seal Subscriptions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PayWhirl

1 branded search term

  • paywhirl

Seal Subscriptions

2 branded search terms

  • seal subscriptions
  • sealsubscriptions

How the Brand Demand Index is measured

Other head-to-heads among ecommerce subscription apps

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