Brandwave

Optimum Nutrition vs Shotgun Supplements:Which is more popular in New Zealand?

In October 2026, Optimum Nutrition had more branded searches than Shotgun Supplements among sports nutrition brands in New Zealand. Optimum Nutrition had about 4,310 branded searches, while Shotgun Supplements had 170. Optimum Nutrition made up 9.8% of all sports nutrition brand searches we track, and Shotgun Supplements accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about sports nutrition brands, Optimum Nutrition and Shotgun Supplements each appeared in two of the five answers. Optimum Nutrition and Shotgun Supplements were each mentioned first in one of the two answers.

Among sports nutrition brands in New Zealand in October 2026

Who do people search for more?

Optimum Nutrition, about 25 searches for every 1 for Shotgun Supplements

Optimum Nutrition 4.3K searchesShotgun Supplements 170 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Optimum Nutrition in 2 of 5Shotgun Supplements in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Optimum Nutrition first in 1Shotgun Supplements first in 1

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Top sports nutrition brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Optimum Nutrition and Shotgun Supplements were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Optimum Nutrition and Shotgun Supplements were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZ Protein1st
  2. Musashi2nd
  3. Shotgun Supplements3rd
  4. Optimum Nutrition4th
  5. Ghost–
  6. Myprotein–
  7. Horleys–
  8. Nutra Organics–
  9. Balance Sports Nutrition–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Protein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Musashi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimum Nutrition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shotgun Supplements2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ghost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Myprotein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Horleys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nutra Organics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Balance Sports Nutrition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports nutrition brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Optimum Nutrition or Shotgun Supplements more popular in search?

This chart shows how often people search Google for Optimum Nutrition and Shotgun Supplements by name. Each line represents a brand's share of searches for all nine sports nutrition brands we track, month by month, from searches in New Zealand.

Optimum Nutrition and Shotgun Supplements among sports nutrition brands in New Zealand, by month

Share of searches by month for Optimum Nutrition, Shotgun Supplements. The figures are in the table below the chart.

View monthly share of searches table
MonthMusashiNZ ProteinOptimum NutritionGhostMyproteinHorleysNutra OrganicsShotgun SupplementsBalance Sports Nutrition
Nov 202535.9%37.3%8.8%3%9%2.6%2.7%0.45%0.35%
Dec 202538.7%36.3%8.6%3.2%7%2.7%2.8%0.51%0.37%
Jan 202640%36.5%8.6%2.8%6.3%2.8%2.1%0.51%0.39%
Feb 202641.5%35.6%8.9%2.8%6.4%2.3%1.8%0.42%0.3%
Mar 202641.7%34.9%8.6%2.8%7.2%2%2.1%0.32%0.38%
Apr 202639.2%38.1%9.5%3.1%5.4%2%2.2%0.3%0.26%
May 202640.6%35%10%3.3%5.8%2.3%2.2%0.41%0.35%
Jun 202635.3%42.1%10.1%2.8%5.2%1.7%1.8%0.65%0.33%
Jul 202639.6%37.8%10.8%3.2%4.3%1.9%1.9%0.38%0.27%
Aug 202640.6%37.3%9.3%3.4%4.4%2.1%2%0.3%0.44%
Sep 202645.9%31.4%10%3.9%4.7%2%1.6%0.31%0.28%
Oct 202654.4%25.6%9.8%3.4%3.2%1.7%1.3%0.39%0.27%

How has branded search for Optimum Nutrition and Shotgun Supplements changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand sports nutrition brands in October 2026?

2 changes

  1. Estimated monthly branded searches for Optimum Nutrition in New Zealand rose 57.9% over 12 measured months, from 2.7K to 4.3K in October 2026.

  2. Estimated monthly branded searches for Shotgun Supplements in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in October 2026.

How are Optimum Nutrition’s and Shotgun Supplements’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Optimum Nutrition’s and Shotgun Supplements’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Optimum Nutrition

7 branded search terms

  • optimum nutrition
  • optimum nutrition creatine
  • optimum nutrition isolate
  • optimum nutrition protein
  • optimumnutrition
  • optimumnutrition creatine
  • optimumnutrition protein

Shotgun Supplements

1 branded search term

  • shotgun supplements

How the Brand Demand Index is measured

Other head-to-heads among sports nutrition brands

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