Ghost vs NZ Protein:Which is more popular in New Zealand?
In October 2026, NZ Protein had more branded searches than Ghost among sports nutrition brands in New Zealand. NZ Protein had about 11,200 branded searches, while Ghost had 1,510. NZ Protein made up 25.6% of all sports nutrition brand searches we track, and Ghost accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about sports nutrition brands, NZ Protein appeared in three of the five answers and Ghost in none.
Who do people search for more?
NZ Protein, about 7 searches for every 1 for Ghost
Who does AI mention more?
NZ Protein, mentioned in 3 of 5 answers, Ghost in 0
Who does AI recommend more?
NZ Protein, the only one of the two named
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Top sports nutrition brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NZ Protein was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ghost did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NZ Protein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Musashi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Optimum Nutrition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shotgun Supplements2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ghost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Myprotein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Horleys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nutra Organics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Balance Sports Nutrition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sports nutrition brands
5 answers
Asked ChatGPT
“Which sports nutrition brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sports nutrition brands in New Zealand?”
Asked ChatGPT
“What's the best sports nutrition brand in New Zealand for muscle recovery?”
Searched Google, AI Overview
“protein powder nz”
Searched Google, AI Overview
“muscle recovery supplement”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ghost or NZ Protein more popular in search?
This chart shows how often people search Google for Ghost and NZ Protein by name. Each line represents a brand's share of searches for all nine sports nutrition brands we track, month by month, from searches in New Zealand.
Share of searches by month for NZ Protein, Ghost. The figures are in the table below the chart.
View monthly share of searches table
| Month | Musashi | NZ Protein | Optimum Nutrition | Ghost | Myprotein | Horleys | Nutra Organics | Shotgun Supplements | Balance Sports Nutrition |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.9% | 37.3% | 8.8% | 3% | 9% | 2.6% | 2.7% | 0.45% | 0.35% |
| Dec 2025 | 38.7% | 36.3% | 8.6% | 3.2% | 7% | 2.7% | 2.8% | 0.51% | 0.37% |
| Jan 2026 | 40% | 36.5% | 8.6% | 2.8% | 6.3% | 2.8% | 2.1% | 0.51% | 0.39% |
| Feb 2026 | 41.5% | 35.6% | 8.9% | 2.8% | 6.4% | 2.3% | 1.8% | 0.42% | 0.3% |
| Mar 2026 | 41.7% | 34.9% | 8.6% | 2.8% | 7.2% | 2% | 2.1% | 0.32% | 0.38% |
| Apr 2026 | 39.2% | 38.1% | 9.5% | 3.1% | 5.4% | 2% | 2.2% | 0.3% | 0.26% |
| May 2026 | 40.6% | 35% | 10% | 3.3% | 5.8% | 2.3% | 2.2% | 0.41% | 0.35% |
| Jun 2026 | 35.3% | 42.1% | 10.1% | 2.8% | 5.2% | 1.7% | 1.8% | 0.65% | 0.33% |
| Jul 2026 | 39.6% | 37.8% | 10.8% | 3.2% | 4.3% | 1.9% | 1.9% | 0.38% | 0.27% |
| Aug 2026 | 40.6% | 37.3% | 9.3% | 3.4% | 4.4% | 2.1% | 2% | 0.3% | 0.44% |
| Sep 2026 | 45.9% | 31.4% | 10% | 3.9% | 4.7% | 2% | 1.6% | 0.31% | 0.28% |
| Oct 2026 | 54.4% | 25.6% | 9.8% | 3.4% | 3.2% | 1.7% | 1.3% | 0.39% | 0.27% |
How has branded search for Ghost and NZ Protein changed in New Zealand over the last 12 months?
3 findings
- NZ Protein was ahead of Ghost in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Ghost’s share of searches among sports nutrition brands in New Zealand moved from 3% to 3.4%, and its estimated monthly branded searches moved from 920 to 1.5K.
- Across the 12 months ending October 2026, NZ Protein’s share of searches among sports nutrition brands in New Zealand moved from 37.3% to 25.6%, and its estimated monthly branded searches moved from 11.6K to 11.2K.
How did search popularity change for New Zealand sports nutrition brands in October 2026?
2 changes
In October 2026, NZ Protein lost share of searches among sports nutrition brands in New Zealand, from 31.4% to 25.6%.
In October 2026, Ghost rose from 5th to 4th among sports nutrition brands in New Zealand.
How are Ghost’s and NZ Protein’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Ghost’s and NZ Protein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ghost
7 branded search terms
- ghost creatine
- ghost energy
- ghost pre workout
- ghost protein
- ghost protein powder
- ghost vegan protein
- ghost whey protein
NZ Protein
8 branded search terms
- nz protein co nz
- nz protein collagen
- nz protein creatine
- nz protein nz
- nz protein shakes
- nzprotein
- nzprotein creatine
- nzprotein nz
Other head-to-heads among sports nutrition brands
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