Brandwave

Ghost vs Musashi:Which is more popular in New Zealand?

In October 2026, Musashi had more branded searches than Ghost among sports nutrition brands in New Zealand. Musashi had about 23,800 branded searches, while Ghost had 1,510. Musashi made up 54.4% of all sports nutrition brand searches we track, and Ghost accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about sports nutrition brands, Musashi appeared in two of the five answers and Ghost in none.

Among sports nutrition brands in New Zealand in October 2026

Who do people search for more?

Musashi, about 16 searches for every 1 for Ghost

Musashi 23.8K searchesGhost 1.5K searches

Who does AI mention more?

Musashi, mentioned in 2 of 5 answers, Ghost in 0

Musashi in 2 of 5Ghost in 0 of 5

Who does AI recommend more?

Musashi, the only one of the two named

Musashi first in 2Ghost never named

Follow Ghost vs Musashi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top sports nutrition brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Musashi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ghost did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZ Protein1st
  2. Musashi2nd
  3. Shotgun Supplements3rd
  4. Optimum Nutrition4th
  5. Ghost–
  6. Myprotein–
  7. Horleys–
  8. Nutra Organics–
  9. Balance Sports Nutrition–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Protein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Musashi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimum Nutrition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shotgun Supplements2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ghost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Myprotein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Horleys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nutra Organics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Balance Sports Nutrition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports nutrition brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ghost or Musashi more popular in search?

This chart shows how often people search Google for Ghost and Musashi by name. Each line represents a brand's share of searches for all nine sports nutrition brands we track, month by month, from searches in New Zealand.

Ghost and Musashi among sports nutrition brands in New Zealand, by month

Share of searches by month for Musashi, Ghost. The figures are in the table below the chart.

View monthly share of searches table
MonthMusashiNZ ProteinOptimum NutritionGhostMyproteinHorleysNutra OrganicsShotgun SupplementsBalance Sports Nutrition
Nov 202535.9%37.3%8.8%3%9%2.6%2.7%0.45%0.35%
Dec 202538.7%36.3%8.6%3.2%7%2.7%2.8%0.51%0.37%
Jan 202640%36.5%8.6%2.8%6.3%2.8%2.1%0.51%0.39%
Feb 202641.5%35.6%8.9%2.8%6.4%2.3%1.8%0.42%0.3%
Mar 202641.7%34.9%8.6%2.8%7.2%2%2.1%0.32%0.38%
Apr 202639.2%38.1%9.5%3.1%5.4%2%2.2%0.3%0.26%
May 202640.6%35%10%3.3%5.8%2.3%2.2%0.41%0.35%
Jun 202635.3%42.1%10.1%2.8%5.2%1.7%1.8%0.65%0.33%
Jul 202639.6%37.8%10.8%3.2%4.3%1.9%1.9%0.38%0.27%
Aug 202640.6%37.3%9.3%3.4%4.4%2.1%2%0.3%0.44%
Sep 202645.9%31.4%10%3.9%4.7%2%1.6%0.31%0.28%
Oct 202654.4%25.6%9.8%3.4%3.2%1.7%1.3%0.39%0.27%

Musashi sells other things too, so only its searches that name this product count here, like “musashi protein”.

How has branded search for Ghost and Musashi changed in New Zealand over the last 12 months?

3 findings
  • Musashi was ahead of Ghost in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Ghost’s share of searches among sports nutrition brands in New Zealand moved from 3% to 3.4%, and its estimated monthly branded searches moved from 920 to 1.5K.
  • Across the 12 months ending October 2026, Musashi’s share of searches among sports nutrition brands in New Zealand moved from 35.9% to 54.4%, and its estimated monthly branded searches moved from 11.1K to 23.8K.

How did search popularity change for New Zealand sports nutrition brands in October 2026?

2 changes

  1. In October 2026, Musashi gained share of searches among sports nutrition brands in New Zealand, from 45.9% to 54.4%.

  2. In October 2026, Ghost rose from 5th to 4th among sports nutrition brands in New Zealand.

How are Ghost’s and Musashi’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Ghost’s and Musashi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ghost

7 branded search terms

  • ghost creatine
  • ghost energy
  • ghost pre workout
  • ghost protein
  • ghost protein powder
  • ghost vegan protein
  • ghost whey protein

Musashi

8 branded search terms

  • musashi creatine
  • musashi high protein
  • musashi plant protein
  • musashi pre workout
  • musashi protein
  • musashi protein powder
  • musashi protein shaker
  • musashi whey protein

How the Brand Demand Index is measured

Other head-to-heads among sports nutrition brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free