Brandwave

Myprotein vs NZ Protein:Which is more popular in New Zealand?

In October 2026, NZ Protein had more branded searches than Myprotein among sports nutrition brands in New Zealand. NZ Protein had about 11,200 branded searches, while Myprotein had 1,390. NZ Protein made up 25.6% of all sports nutrition brand searches we track, and Myprotein accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about sports nutrition brands, NZ Protein appeared in three of the five answers and Myprotein in none.

Among sports nutrition brands in New Zealand in October 2026

Who do people search for more?

NZ Protein, about 8 searches for every 1 for Myprotein

NZ Protein 11.2K searchesMyprotein 1.4K searches

Who does AI mention more?

NZ Protein, mentioned in 3 of 5 answers, Myprotein in 0

NZ Protein in 3 of 5Myprotein in 0 of 5

Who does AI recommend more?

NZ Protein, the only one of the two named

NZ Protein first in 2Myprotein never named

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Top sports nutrition brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NZ Protein was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Myprotein did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZ Protein1st
  2. Musashi2nd
  3. Shotgun Supplements3rd
  4. Optimum Nutrition4th
  5. Ghost–
  6. Myprotein–
  7. Horleys–
  8. Nutra Organics–
  9. Balance Sports Nutrition–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Protein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Musashi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimum Nutrition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shotgun Supplements2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ghost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Myprotein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Horleys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nutra Organics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Balance Sports Nutrition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports nutrition brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Myprotein or NZ Protein more popular in search?

This chart shows how often people search Google for Myprotein and NZ Protein by name. Each line represents a brand's share of searches for all nine sports nutrition brands we track, month by month, from searches in New Zealand.

Myprotein and NZ Protein among sports nutrition brands in New Zealand, by month

Share of searches by month for NZ Protein, Myprotein. The figures are in the table below the chart.

View monthly share of searches table
MonthMusashiNZ ProteinOptimum NutritionGhostMyproteinHorleysNutra OrganicsShotgun SupplementsBalance Sports Nutrition
Nov 202535.9%37.3%8.8%3%9%2.6%2.7%0.45%0.35%
Dec 202538.7%36.3%8.6%3.2%7%2.7%2.8%0.51%0.37%
Jan 202640%36.5%8.6%2.8%6.3%2.8%2.1%0.51%0.39%
Feb 202641.5%35.6%8.9%2.8%6.4%2.3%1.8%0.42%0.3%
Mar 202641.7%34.9%8.6%2.8%7.2%2%2.1%0.32%0.38%
Apr 202639.2%38.1%9.5%3.1%5.4%2%2.2%0.3%0.26%
May 202640.6%35%10%3.3%5.8%2.3%2.2%0.41%0.35%
Jun 202635.3%42.1%10.1%2.8%5.2%1.7%1.8%0.65%0.33%
Jul 202639.6%37.8%10.8%3.2%4.3%1.9%1.9%0.38%0.27%
Aug 202640.6%37.3%9.3%3.4%4.4%2.1%2%0.3%0.44%
Sep 202645.9%31.4%10%3.9%4.7%2%1.6%0.31%0.28%
Oct 202654.4%25.6%9.8%3.4%3.2%1.7%1.3%0.39%0.27%

How has branded search for Myprotein and NZ Protein changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand sports nutrition brands in October 2026?

2 changes

  1. In October 2026, NZ Protein lost share of searches among sports nutrition brands in New Zealand, from 31.4% to 25.6%.

  2. In October 2026, Myprotein lost share of searches among sports nutrition brands in New Zealand, from 4.7% to 3.2%.

How are Myprotein’s and NZ Protein’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Myprotein’s and NZ Protein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Myprotein

8 branded search terms

  • myprotein
  • myprotein aus
  • myprotein creatine
  • myprotein impact whey
  • myprotein isolate
  • myprotein my
  • myprotein protein
  • myprotein protein powder

NZ Protein

8 branded search terms

  • nz protein co nz
  • nz protein collagen
  • nz protein creatine
  • nz protein nz
  • nz protein shakes
  • nzprotein
  • nzprotein creatine
  • nzprotein nz

How the Brand Demand Index is measured

Other head-to-heads among sports nutrition brands

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