Brandwave

How popular isOptimum Nutrition in search?

In August 2026, there were an estimated 12.2K branded searches for Optimum Nutrition in New Zealand which is up 145.7% over the last 11 months. Optimum Nutrition holds 19.7% estimated Share of Search among New Zealand sports nutrition brands and is ranked 3rd of 8 competitors for search popularity.

Share of Search, August 2026
  1. Musashi47.9%
  2. NZ Protein22.3%
  3. Optimum Nutrition19.7%
  4. Myprotein3.4%
  5. Nutra Organics2.9%
  6. Ghost2.2%
  7. Horleys1.4%
  8. Balance Sports Nutrition0.27%
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Which sports nutrition brands compete with Optimum Nutrition?

Optimum Nutrition against sports nutrition brands in New Zealand, by month

Share of Search by month for Musashi, NZ Protein, Optimum Nutrition, Myprotein, Nutra Organics, Ghost. The figures are in the table below the chart.

View monthly share of search table
MonthMusashiNZ ProteinOptimum NutritionMyproteinNutra OrganicsGhostHorleysBalance Sports Nutrition
Oct 202552.5%23.4%10.1%5.9%3.8%2.1%1.9%0.26%
Nov 202550.9%22.9%10.9%7.6%3.7%1.9%1.8%0.24%
Dec 202554.8%22%9.9%5.8%3.5%2%1.8%0.25%
Jan 202652%23.1%11.6%5.8%3.4%1.9%2%0.29%
Feb 202651.2%20.6%16.8%5.2%2.7%1.7%1.5%0.21%
Mar 202649.8%19.8%18.8%5.6%2.8%1.7%1.3%0.22%
Apr 202646.7%22.2%19.7%5.1%2.9%1.9%1.3%0.17%
May 202640.7%16.6%32.8%4.1%2.5%1.8%1.3%0.2%
Jun 202634.7%20.4%36.4%3.6%2.3%1.6%0.92%0.18%
Jul 202637.2%19.4%34.7%3.1%2.6%1.9%1.1%0.15%
Aug 202647.9%22.3%19.7%3.4%2.9%2.2%1.4%0.27%
Sep 2026————————

  1. 1.Musashi

    47.9%

    held 1st · 29.7K estimated branded searches · +8% vs prior month · +10.7 points

  2. 2.NZ Protein

    22.3%

    moved from 3rd to 2nd · 13.8K estimated branded searches · -3.1% vs prior month · +3 points

  3. 3.Optimum Nutrition

    19.7%

    moved from 2nd to 3rd · 12.2K estimated branded searches · -52.4% vs prior month · -15 points

  4. 4.Myprotein

    3.4%

    held 4th · 2.1K estimated branded searches · -7.5% vs prior month · +0.3 points

  5. 5.Nutra Organics

    2.9%

    held 5th · 1.8K estimated branded searches · -5.8% vs prior month · +0.3 points

  6. 6.Ghost

    2.2%

    held 6th · 1.4K estimated branded searches · -2.2% vs prior month · +0.3 points

  7. 7.Horleys

    1.4%

    held 7th · 870 estimated branded searches · +10.1% vs prior month · +0.3 points

  8. 8.Balance Sports Nutrition

    0.27%

    held 8th · 170 estimated branded searches · +54.5% vs prior month · +0.1 points

Compare search popularity between Optimum Nutrition and its closest rivals

How has branded search demand for Optimum Nutrition changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Optimum Nutrition in New Zealand rose from 5K to 12.2K.
  • Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands in New Zealand increased from 10.1% to 19.7%.
  • Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands in New Zealand peaked at 36.4% in June 2026 and was lowest at 9.9% in December 2025.

How did search popularity change for New Zealand sports nutrition brands in August 2026?

  1. In August 2026, NZ Protein overtook Optimum Nutrition to rank 2nd among sports nutrition brands in New Zealand, at 22.3%.

  2. In August 2026, Musashi gained estimated Share of Search among sports nutrition brands in New Zealand, from 37.2% to 47.9%.

  3. In August 2026, Optimum Nutrition lost estimated Share of Search among sports nutrition brands in New Zealand, from 34.7% to 19.7%.

  4. Estimated monthly branded searches for Ghost in New Zealand rose 32.4% over 11 measured months, from 1K to 1.4K in August 2026.

  5. Estimated monthly branded searches for Balance Sports Nutrition in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

  6. Estimated monthly branded searches for Myprotein in New Zealand fell 28.4% over 11 measured months, from 2.9K to 2.1K in August 2026.

How is Optimum Nutrition measured?

Brandwave collects information about searches that people make online using Optimum Nutrition’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • optimum nutrition
  • optimum nutrition 100 gold standard whey protein
  • optimum nutrition creatine
  • optimum nutrition creatine monohydrate
  • optimum nutrition gold standard
  • optimum nutrition gold standard 100 whey protein powder
  • optimum nutrition gold standard protein powder
  • optimum nutrition gold standard whey protein powder
  • optimum nutrition isolate
  • optimum nutrition micronized creatine
  • optimum nutrition micronized creatine powder
  • optimum nutrition near me
  • optimum nutrition nz
  • optimum nutrition online
  • optimum nutrition pre workout
  • optimum nutrition protein
  • optimum nutrition protein powder
  • optimum nutrition whey protein
  • optimumnutrition
  • optimumnutrition com
  • optimumnutrition creatine
  • optimumnutrition protein
  • optimumnutrition protein powder
  • whey gold standard 100 optimum nutrition

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How the Brand Demand Index is measured

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