Brandwave

NZLC vs University of Auckland English Language Academy:Which is more popular in New Zealand?

In October 2026, NZLC had more branded searches than University of Auckland English Language Academy among English language schools in New Zealand. NZLC had about 1,300 branded searches, while University of Auckland English Language Academy had 40. NZLC made up 11.5% of all English language school searches we track, and University of Auckland English Language Academy accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about English language schools, NZLC appeared in all five answers and University of Auckland English Language Academy in three. NZLC was mentioned before University of Auckland English Language Academy in every answer.

Among English language schools in New Zealand in October 2026

Who do people search for more?

NZLC, about 33 searches for every 1 for University of Auckland English Language Academy

NZLC 1.3K searchesUniversity of Auckland English Language Academy 40 searches

Who does AI mention more?

NZLC, mentioned in every answer we collected

NZLC in 5 of 5University of Auckland English Language Academy in 3 of 5

Who does AI recommend more?

NZLC, named ahead of University of Auckland English Language Academy in every answer

NZLC first in 4University of Auckland English Language Academy never first

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Top English language schools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NZLC appeared in all five answers. University of Auckland English Language Academy was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NZLC was listed before University of Auckland English Language Academy in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZLC1st
  2. Languages International2nd
  3. Auckland English Academy3rd
  4. Worldwide School of English4th
  5. University of Auckland English Language Academy5th
  6. LSNZ6th
  7. CCEL7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZLC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Languages International4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Auckland English Academy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • University of Auckland English Language Academy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worldwide School of English3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CCEL2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LSNZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about English language schools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is NZLC or University of Auckland English Language Academy more popular in search?

This chart shows how often people search Google for NZLC and University of Auckland English Language Academy by name. Each line represents a brand's share of searches for all seven English language schools we track, month by month, from searches in New Zealand.

NZLC and University of Auckland English Language Academy among English language schools in New Zealand, by month

Share of searches by month for NZLC, University of Auckland English Language Academy. The figures are in the table below the chart.

View monthly share of searches table
MonthCCELLSNZAuckland English AcademyLanguages InternationalNZLCUniversity of Auckland English Language AcademyWorldwide School of English
Nov 202528.5%23.6%18.7%18.7%9.8%0.49%0.1%
Dec 202526.2%21.3%21.3%16.4%14.4%0.49%0%
Jan 202627.8%23%18.2%18.2%12.4%0.48%0%
Feb 202645.5%16%13.5%16%8.4%0.59%0%
Mar 202637.5%16.1%16.1%16.1%13.6%0.42%0.08%
Apr 202636.9%16.4%16.4%16.4%13.3%0.51%0%
May 202629.4%24.4%16.2%16.2%13.2%0.41%0.1%
Jun 202627.8%22.9%18.2%18.2%12.4%0.48%0%
Jul 202628.9%23.3%19.3%15.3%12.9%0.4%0%
Aug 202637.6%25%16.7%11.1%9%0.49%0%
Sep 202628%28%18.7%14.8%10.1%0.39%0.08%
Oct 202631.7%25.6%16.8%14.1%11.5%0.35%0%

How has branded search for NZLC and University of Auckland English Language Academy changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand English language schools in October 2026?

2 changes

  1. In October 2026, NZLC gained share of searches among English language schools in New Zealand, from 10.1% to 11.5%.

  2. Estimated monthly branded searches for University of Auckland English Language Academy in New Zealand fell 20% over 12 measured months, from 50 to 40 in October 2026.

How are NZLC’s and University of Auckland English Language Academy’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NZLC’s and University of Auckland English Language Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NZLC

1 branded search term

  • nzlc

University of Auckland English Language Academy

1 branded search term

  • ela auckland

How the Brand Demand Index is measured

Other head-to-heads among English language schools

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