Brandwave

Auckland English Academy vs CCEL:Which is more popular in New Zealand?

In October 2026, CCEL had more branded searches than Auckland English Academy among English language schools in New Zealand. CCEL had about 3,600 branded searches, while Auckland English Academy had 1,900. CCEL made up 31.7% of all English language school searches we track, and Auckland English Academy accounted for 16.8%. When we asked ChatGPT and Google AI Overviews about English language schools, Auckland English Academy appeared in three of the five answers and CCEL in two. Auckland English Academy was mentioned before CCEL in three out of four answers.

Among English language schools in New Zealand in October 2026

Who do people search for more?

CCEL, about 89% more searches than Auckland English Academy

CCEL 3.6K searchesAuckland English Academy 1.9K searches

Who does AI mention more?

Auckland English Academy, mentioned in 3 of 5 answers, CCEL in 2

Auckland English Academy in 3 of 5CCEL in 2 of 5

Who does AI recommend more?

Auckland English Academy, named ahead of CCEL in 3 of 4 answers

Auckland English Academy first in 3CCEL first in 1

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Top English language schools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Auckland English Academy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. CCEL was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Auckland English Academy was listed before CCEL in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZLC1st
  2. Languages International2nd
  3. Auckland English Academy3rd
  4. Worldwide School of English4th
  5. University of Auckland English Language Academy5th
  6. LSNZ6th
  7. CCEL7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZLC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Languages International4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Auckland English Academy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • University of Auckland English Language Academy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worldwide School of English3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CCEL2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LSNZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about English language schools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Auckland English Academy or CCEL more popular in search?

This chart shows how often people search Google for Auckland English Academy and CCEL by name. Each line represents a brand's share of searches for all seven English language schools we track, month by month, from searches in New Zealand.

Auckland English Academy and CCEL among English language schools in New Zealand, by month

Share of searches by month for CCEL, Auckland English Academy. The figures are in the table below the chart.

View monthly share of searches table
MonthCCELLSNZAuckland English AcademyLanguages InternationalNZLCUniversity of Auckland English Language AcademyWorldwide School of English
Nov 202528.5%23.6%18.7%18.7%9.8%0.49%0.1%
Dec 202526.2%21.3%21.3%16.4%14.4%0.49%0%
Jan 202627.8%23%18.2%18.2%12.4%0.48%0%
Feb 202645.5%16%13.5%16%8.4%0.59%0%
Mar 202637.5%16.1%16.1%16.1%13.6%0.42%0.08%
Apr 202636.9%16.4%16.4%16.4%13.3%0.51%0%
May 202629.4%24.4%16.2%16.2%13.2%0.41%0.1%
Jun 202627.8%22.9%18.2%18.2%12.4%0.48%0%
Jul 202628.9%23.3%19.3%15.3%12.9%0.4%0%
Aug 202637.6%25%16.7%11.1%9%0.49%0%
Sep 202628%28%18.7%14.8%10.1%0.39%0.08%
Oct 202631.7%25.6%16.8%14.1%11.5%0.35%0%

How has branded search for Auckland English Academy and CCEL changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand English language schools in October 2026?

2 changes

  1. In October 2026, CCEL gained share of searches among English language schools in New Zealand, from 28% to 31.7%.

  2. In October 2026, Auckland English Academy lost share of searches among English language schools in New Zealand, from 18.7% to 16.8%.

How are Auckland English Academy’s and CCEL’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Auckland English Academy’s and CCEL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Auckland English Academy

1 branded search term

  • auckland english academy

CCEL

2 branded search terms

  • ccel christchurch
  • ccel co nz

How the Brand Demand Index is measured

Other head-to-heads among English language schools

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