Brandwave

English language schools in New Zealand:Which brands are most popular in search?

In August 2026, NZLC was the most searched among english language schools in New Zealand, with an estimated 6.9K branded searches and 49.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. NZLC49.1%
  2. CCEL38.6%
  3. Languages International12.3%
  4. Worldwide School of English0%

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Share of SearchLeaderboard

Compare English language schools learners can attend in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among english language schools in New Zealand, by month

Share of Search by month for NZLC, CCEL, Languages International. The figures are in the table below the chart.

View monthly share of search table
MonthNZLCCCELLanguages InternationalWorldwide School of English
Oct 202550.2%31.3%18.5%0%
Nov 202548.8%30.2%20.9%0.1%
Dec 202558.9%24.5%16.7%0%
Jan 202657.9%24.8%17.3%0%
Feb 202638.6%44.8%16.6%0%
Mar 202652.7%32.2%15%0.07%
Apr 202652.7%32.2%15%0%
May 202652.3%30%17.7%0.1%
Jun 202650.8%29.2%20.1%0%
Jul 202655.8%28.1%16.1%0%
Aug 202649.1%38.6%12.3%0%
Sep 2026————

This month’s ranking, August 2026

  1. 1.NZLC

    49.1%

    held 1st · 6.9K estimated branded searches · -3.6% vs prior month · -6.7 points

  2. 2.CCEL

    38.6%

    held 2nd · 5.4K estimated branded searches · +50.3% vs prior month · +10.5 points

  3. 3.Languages International

    12.3%

    held 3rd · 1.7K estimated branded searches · -16% vs prior month · -3.8 points

  4. 4.Worldwide School of English

    0%

    held 4th · 0 estimated branded searches · — vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among english language schools in New Zealand?

In August 2026, NZLC was the most searched among english language schools in New Zealand, with an estimated 6.9K branded searches and 49.1% estimated Share of Search within this set. CCEL is in 2nd place, 10.5 percentage points behind at 38.6% Share of Search.

New Zealand english language schools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
NZLC50.2% → 49.1%58.9%Dec 202538.6%Feb 20261st
CCEL31.3% → 38.6%44.8%Feb 202624.5%Dec 20252nd
Languages International18.5% → 12.3%20.9%Nov 202512.3%Aug 20263rd
Worldwide School of English0%0.1%Nov 20250%Oct 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, NZLC’s estimated Share of Search among english language schools in New Zealand decreased from 50.2% to 49.1%.
  • Across the 11 months ending August 2026, CCEL’s estimated Share of Search among english language schools in New Zealand increased from 31.3% to 38.6%.
  • Across the 11 months ending August 2026, Languages International’s estimated Share of Search among english language schools in New Zealand decreased from 18.5% to 12.3%.
  • Across the 11 months ending August 2026, NZLC’s estimated Share of Search among english language schools in New Zealand peaked at 58.9% in December 2025 and was lowest at 38.6% in February 2026.
  • Across the 11 months ending August 2026, CCEL’s estimated Share of Search among english language schools in New Zealand peaked at 44.8% in February 2026 and was lowest at 24.5% in December 2025.
  • Across the 11 months ending August 2026, Languages International’s estimated Share of Search among english language schools in New Zealand peaked at 20.9% in November 2025 and was lowest at 12.3% in August 2026.
  • Across the 11 months ending August 2026, Worldwide School of English held steady: its estimated Share of Search among english language schools in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand english language schools in August 2026?

  1. In August 2026, CCEL gained estimated Share of Search among english language schools in New Zealand, from 28.1% to 38.6%.

  2. In August 2026, NZLC lost estimated Share of Search among english language schools in New Zealand, from 55.8% to 49.1%.

  3. In August 2026, Languages International lost estimated Share of Search among english language schools in New Zealand, from 16.1% to 12.3%.

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