CCEL vs NZLC:Which is more popular by branded search in New Zealand?
In August 2026, NZLC had more branded searches than CCEL among english language schools in New Zealand. NZLC was estimated to have 6.9K branded searches compared to CCEL’s 5.4K, and held a 49.1% Share of Search versus CCEL’s 38.6%.
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Which is more popular in search, CCEL or NZLC?
Compare English language schools learners can attend in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZLC, CCEL. The figures are in the table below the chart.
View monthly share of search table
| Month | NZLC | CCEL | Languages International | Worldwide School of English |
|---|---|---|---|---|
| Oct 2025 | 50.2% | 31.3% | 18.5% | 0% |
| Nov 2025 | 48.8% | 30.2% | 20.9% | 0.1% |
| Dec 2025 | 58.9% | 24.5% | 16.7% | 0% |
| Jan 2026 | 57.9% | 24.8% | 17.3% | 0% |
| Feb 2026 | 38.6% | 44.8% | 16.6% | 0% |
| Mar 2026 | 52.7% | 32.2% | 15% | 0.07% |
| Apr 2026 | 52.7% | 32.2% | 15% | 0% |
| May 2026 | 52.3% | 30% | 17.7% | 0.1% |
| Jun 2026 | 50.8% | 29.2% | 20.1% | 0% |
| Jul 2026 | 55.8% | 28.1% | 16.1% | 0% |
| Aug 2026 | 49.1% | 38.6% | 12.3% | 0% |
| Sep 2026 | — | — | — | — |
How has the CCEL and NZLC comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: CCEL took it in February 2026, NZLC took it in March 2026.
- Across the 11 months ending August 2026, CCEL’s estimated Share of Search among english language schools in New Zealand moved from 31.3% to 38.6%, and its estimated monthly branded searches moved from 2.9K to 5.4K.
- Across the 11 months ending August 2026, NZLC’s estimated Share of Search among english language schools in New Zealand moved from 50.2% to 49.1%, and its estimated monthly branded searches moved from 4.7K to 6.9K.
How did search popularity change for New Zealand english language schools in August 2026?
2 changes
In August 2026, CCEL gained estimated Share of Search among english language schools in New Zealand, from 28.1% to 38.6%.
In August 2026, NZLC lost estimated Share of Search among english language schools in New Zealand, from 55.8% to 49.1%.
How each brand is measured
Brandwave collects information about searches that people make online using CCEL’s and NZLC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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