Brandwave

How popular isCCEL in search?

In August 2026, there were an estimated 5.4K branded searches for CCEL in New Zealand which is up 86.6% over the last 11 months. CCEL holds 38.6% estimated Share of Search among New Zealand english language schools and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. NZLC49.1%
  2. CCEL38.6%
  3. Languages International12.3%
  4. Worldwide School of English0%
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Which english language schools compete with CCEL?

CCEL against english language schools in New Zealand, by month

Share of Search by month for NZLC, CCEL, Languages International. The figures are in the table below the chart.

View monthly share of search table
MonthNZLCCCELLanguages InternationalWorldwide School of English
Oct 202550.2%31.3%18.5%0%
Nov 202548.8%30.2%20.9%0.1%
Dec 202558.9%24.5%16.7%0%
Jan 202657.9%24.8%17.3%0%
Feb 202638.6%44.8%16.6%0%
Mar 202652.7%32.2%15%0.07%
Apr 202652.7%32.2%15%0%
May 202652.3%30%17.7%0.1%
Jun 202650.8%29.2%20.1%0%
Jul 202655.8%28.1%16.1%0%
Aug 202649.1%38.6%12.3%0%
Sep 2026————
  1. 1.NZLC

    49.1%

    held 1st · 6.9K estimated branded searches · -3.6% vs prior month · -6.7 points

  2. 2.CCEL

    38.6%

    held 2nd · 5.4K estimated branded searches · +50.3% vs prior month · +10.5 points

  3. held 3rd · 1.7K estimated branded searches · -16% vs prior month · -3.8 points

  4. held 4th · 0 estimated branded searches · — vs prior month · 0 points

Compare search popularity between CCEL and its closest rivals

How has branded search demand for CCEL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for CCEL in New Zealand rose from 2.9K to 5.4K.
  • Across the 11 months ending August 2026, CCEL’s estimated Share of Search among english language schools in New Zealand increased from 31.3% to 38.6%.
  • Across the 11 months ending August 2026, CCEL’s estimated Share of Search among english language schools in New Zealand peaked at 44.8% in February 2026 and was lowest at 24.5% in December 2025.

How did search popularity change for New Zealand english language schools in August 2026?

  1. In August 2026, CCEL gained estimated Share of Search among english language schools in New Zealand, from 28.1% to 38.6%.

  2. In August 2026, NZLC lost estimated Share of Search among english language schools in New Zealand, from 55.8% to 49.1%.

  3. In August 2026, Languages International lost estimated Share of Search among english language schools in New Zealand, from 16.1% to 12.3%.

How is CCEL measured?

Brandwave collects information about searches that people make online using CCEL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • ccel christchurch
  • ccel co nz

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How the Brand Demand Index is measured

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Is CCEL your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.