CCEL vs Languages International:Which is more popular by branded search in New Zealand?
In August 2026, CCEL had more branded searches than Languages International among english language schools in New Zealand. CCEL was estimated to have 5.4K branded searches compared to Languages International’s 1.7K, and held a 38.6% Share of Search versus Languages International’s 12.3%.
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Which is more popular in search, CCEL or Languages International?
Compare English language schools learners can attend in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CCEL, Languages International. The figures are in the table below the chart.
View monthly share of search table
| Month | NZLC | CCEL | Languages International | Worldwide School of English |
|---|---|---|---|---|
| Oct 2025 | 50.2% | 31.3% | 18.5% | 0% |
| Nov 2025 | 48.8% | 30.2% | 20.9% | 0.1% |
| Dec 2025 | 58.9% | 24.5% | 16.7% | 0% |
| Jan 2026 | 57.9% | 24.8% | 17.3% | 0% |
| Feb 2026 | 38.6% | 44.8% | 16.6% | 0% |
| Mar 2026 | 52.7% | 32.2% | 15% | 0.07% |
| Apr 2026 | 52.7% | 32.2% | 15% | 0% |
| May 2026 | 52.3% | 30% | 17.7% | 0.1% |
| Jun 2026 | 50.8% | 29.2% | 20.1% | 0% |
| Jul 2026 | 55.8% | 28.1% | 16.1% | 0% |
| Aug 2026 | 49.1% | 38.6% | 12.3% | 0% |
| Sep 2026 | — | — | — | — |
How has the CCEL and Languages International comparison changed over the last 12 months?
3 findings
- CCEL was ahead of Languages International in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CCEL’s estimated Share of Search among english language schools in New Zealand moved from 31.3% to 38.6%, and its estimated monthly branded searches moved from 2.9K to 5.4K.
- Across the 11 months ending August 2026, Languages International’s estimated Share of Search among english language schools in New Zealand moved from 18.5% to 12.3%, and its estimated monthly branded searches held steady at 1.7K.
How did search popularity change for New Zealand english language schools in August 2026?
2 changes
In August 2026, CCEL gained estimated Share of Search among english language schools in New Zealand, from 28.1% to 38.6%.
In August 2026, Languages International lost estimated Share of Search among english language schools in New Zealand, from 16.1% to 12.3%.
How each brand is measured
Brandwave collects information about searches that people make online using CCEL’s and Languages International’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CCEL
2 branded search terms
- ccel christchurch
- ccel co nz
Languages International
4 branded search terms
- languages ac nz
- languages international
- languages international new zealand
- languages international nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.