How popular isNZLC in search?
In August 2026, there were an estimated 6.9K branded searches for NZLC in New Zealand which is up 47.9% over the last 11 months. NZLC holds 49.1% estimated Share of Search among New Zealand english language schools and is ranked 1st of 4 competitors for search popularity.
NZLC49.1%
CCEL38.6%
Languages International12.3%
Worldwide School of English0%
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Which english language schools compete with NZLC?
Share of Search by month for NZLC, CCEL, Languages International. The figures are in the table below the chart.
View monthly share of search table
| Month | NZLC | CCEL | Languages International | Worldwide School of English |
|---|---|---|---|---|
| Oct 2025 | 50.2% | 31.3% | 18.5% | 0% |
| Nov 2025 | 48.8% | 30.2% | 20.9% | 0.1% |
| Dec 2025 | 58.9% | 24.5% | 16.7% | 0% |
| Jan 2026 | 57.9% | 24.8% | 17.3% | 0% |
| Feb 2026 | 38.6% | 44.8% | 16.6% | 0% |
| Mar 2026 | 52.7% | 32.2% | 15% | 0.07% |
| Apr 2026 | 52.7% | 32.2% | 15% | 0% |
| May 2026 | 52.3% | 30% | 17.7% | 0.1% |
| Jun 2026 | 50.8% | 29.2% | 20.1% | 0% |
| Jul 2026 | 55.8% | 28.1% | 16.1% | 0% |
| Aug 2026 | 49.1% | 38.6% | 12.3% | 0% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.1% | 6.9K | -3.6% | -6.7 points | |
| 2, held 2nd | 38.6% | 5.4K | +50.3% | +10.5 points | |
| 3, held 3rd | 12.3% | 1.7K | -16% | -3.8 points | |
| 4, held 4th | 0% | 0 | — | 0 points |
1.
NZLC49.1%
held 1st · 6.9K estimated branded searches · -3.6% vs prior month · -6.7 points
2.
CCEL38.6%
held 2nd · 5.4K estimated branded searches · +50.3% vs prior month · +10.5 points
12.3%
held 3rd · 1.7K estimated branded searches · -16% vs prior month · -3.8 points
held 4th · 0 estimated branded searches · — vs prior month · 0 points
Compare search popularity between NZLC and its closest rivals
How has branded search demand for NZLC changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for NZLC in New Zealand rose from 4.7K to 6.9K.
- Across the 11 months ending August 2026, NZLC’s estimated Share of Search among english language schools in New Zealand decreased from 50.2% to 49.1%.
- Across the 11 months ending August 2026, NZLC’s estimated Share of Search among english language schools in New Zealand peaked at 58.9% in December 2025 and was lowest at 38.6% in February 2026.
How did search popularity change for New Zealand english language schools in August 2026?
3 changes
In August 2026, CCEL gained estimated Share of Search among english language schools in New Zealand, from 28.1% to 38.6%.
In August 2026, NZLC lost estimated Share of Search among english language schools in New Zealand, from 55.8% to 49.1%.
In August 2026, Languages International lost estimated Share of Search among english language schools in New Zealand, from 16.1% to 12.3%.
How is NZLC measured?
Brandwave collects information about searches that people make online using NZLC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- new zealand language centres
- nzlc
- nzlc near me
- nzlc new zealand
- nzlc nz
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Is NZLC your brand?
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