Brandwave

CCEL vs Languages International:Which is more popular in New Zealand?

In October 2026, CCEL had more branded searches than Languages International among English language schools in New Zealand. CCEL had about 3,600 branded searches, while Languages International had 1,600. CCEL made up 31.7% of all English language school searches we track, and Languages International accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about English language schools, Languages International appeared in four of the five answers and CCEL in two. Languages International was mentioned before CCEL in every answer.

Among English language schools in New Zealand in October 2026

Who do people search for more?

CCEL, about 2 searches for every 1 for Languages International

CCEL 3.6K searchesLanguages International 1.6K searches

Who does AI mention more?

Languages International, mentioned in 4 of 5 answers, CCEL in 2

Languages International in 4 of 5CCEL in 2 of 5

Who does AI recommend more?

Languages International, named ahead of CCEL in every answer

Languages International first in 4CCEL never first

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Top English language schools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Languages International was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CCEL was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Languages International was listed before CCEL in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZLC1st
  2. Languages International2nd
  3. Auckland English Academy3rd
  4. Worldwide School of English4th
  5. University of Auckland English Language Academy5th
  6. LSNZ6th
  7. CCEL7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZLC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Languages International4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Auckland English Academy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • University of Auckland English Language Academy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worldwide School of English3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CCEL2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LSNZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about English language schools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is CCEL or Languages International more popular in search?

This chart shows how often people search Google for CCEL and Languages International by name. Each line represents a brand's share of searches for all seven English language schools we track, month by month, from searches in New Zealand.

CCEL and Languages International among English language schools in New Zealand, by month

Share of searches by month for CCEL, Languages International. The figures are in the table below the chart.

View monthly share of searches table
MonthCCELLSNZAuckland English AcademyLanguages InternationalNZLCUniversity of Auckland English Language AcademyWorldwide School of English
Nov 202528.5%23.6%18.7%18.7%9.8%0.49%0.1%
Dec 202526.2%21.3%21.3%16.4%14.4%0.49%0%
Jan 202627.8%23%18.2%18.2%12.4%0.48%0%
Feb 202645.5%16%13.5%16%8.4%0.59%0%
Mar 202637.5%16.1%16.1%16.1%13.6%0.42%0.08%
Apr 202636.9%16.4%16.4%16.4%13.3%0.51%0%
May 202629.4%24.4%16.2%16.2%13.2%0.41%0.1%
Jun 202627.8%22.9%18.2%18.2%12.4%0.48%0%
Jul 202628.9%23.3%19.3%15.3%12.9%0.4%0%
Aug 202637.6%25%16.7%11.1%9%0.49%0%
Sep 202628%28%18.7%14.8%10.1%0.39%0.08%
Oct 202631.7%25.6%16.8%14.1%11.5%0.35%0%

How has branded search for CCEL and Languages International changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand English language schools in October 2026?

2 changes

  1. In October 2026, CCEL gained share of searches among English language schools in New Zealand, from 28% to 31.7%.

  2. In October 2026, Languages International lost share of searches among English language schools in New Zealand, from 14.8% to 14.1%.

How are CCEL’s and Languages International’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CCEL’s and Languages International’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CCEL

2 branded search terms

  • ccel christchurch
  • ccel co nz

Languages International

1 branded search term

  • languages international

How the Brand Demand Index is measured

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