Brandwave

How popular isNZLC?

In October 2026, people searched for NZLC by name about 1,300 times in New Zealand, a 30% increase from the previous year. These searches made up 11.5% of all New Zealand English language school searches, placing NZLC fifth out of seven schools. When we asked both ChatGPT and Google AI Overviews about English language schools, NZLC appeared in all answers and was the most recommended of the seven.

Search and AI answers in October 2026

NZLC is the fifth most searched of 7 competitors and the most recommended in the AI answers we collected.

  1. CCELShare of searches 31.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. LSNZShare of searches 25.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. Auckland English AcademyShare of searches 16.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Languages InternationalShare of searches 14.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. NZLCShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top English language schools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NZLC appeared in all five answers. NZLC is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZLC1st
  2. Languages International2nd
  3. Auckland English Academy3rd
  4. Worldwide School of English4th
  5. University of Auckland English Language Academy5th
  6. LSNZ6th
  7. CCEL7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZLC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Languages International4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Auckland English Academy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • University of Auckland English Language Academy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worldwide School of English3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CCEL2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LSNZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about English language schools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for NZLC compared with other New Zealand English language schools?

NZLC against English language schools in New Zealand, by month

Share of searches by month for CCEL, LSNZ, Auckland English Academy, Languages International, NZLC. The figures are in the table below the chart.

View monthly share of searches table
MonthCCELLSNZAuckland English AcademyLanguages InternationalNZLCUniversity of Auckland English Language AcademyWorldwide School of English
Nov 202528.5%23.6%18.7%18.7%9.8%0.49%0.1%
Dec 202526.2%21.3%21.3%16.4%14.4%0.49%0%
Jan 202627.8%23%18.2%18.2%12.4%0.48%0%
Feb 202645.5%16%13.5%16%8.4%0.59%0%
Mar 202637.5%16.1%16.1%16.1%13.6%0.42%0.08%
Apr 202636.9%16.4%16.4%16.4%13.3%0.51%0%
May 202629.4%24.4%16.2%16.2%13.2%0.41%0.1%
Jun 202627.8%22.9%18.2%18.2%12.4%0.48%0%
Jul 202628.9%23.3%19.3%15.3%12.9%0.4%0%
Aug 202637.6%25%16.7%11.1%9%0.49%0%
Sep 202628%28%18.7%14.8%10.1%0.39%0.08%
Oct 202631.7%25.6%16.8%14.1%11.5%0.35%0%

  1. 1.CCEL

    31.7%

    Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share +3.8 points.

  2. 2.LSNZ

    25.6%

    Held 2nd. 2.9K estimated branded searches, -19.4% vs prior month. Share -2.4 points.

  3. 3.Auckland English Academy

    16.8%

    Held 3rd. 1.9K estimated branded searches, -20.8% vs prior month. Share -1.9 points.

  4. 4.Languages International

    14.1%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.7 points.

  5. 5.NZLC

    11.5%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share +1.4 points.

  6. 6.University of Auckland English Language Academy

    0.35%

    Held 6th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

  7. 7.Worldwide School of English

    0%

    Held 7th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

Compare popularity between NZLC and its closest rivals

Every comparison with NZLC

6 comparisons

How has branded search demand for NZLC changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for NZLC in New Zealand rose from 1K to 1.3K.
  • Across the 12 months ending October 2026, NZLC’s share of searches among English language schools in New Zealand increased from 9.8% to 11.5%.
  • Across the 12 months ending October 2026, NZLC’s share of searches among English language schools in New Zealand peaked at 14.4% in December 2025 and was lowest at 8.4% in February 2026.

How did search popularity change for New Zealand English language schools in October 2026?

6 changes

  1. In October 2026, CCEL gained share of searches among English language schools in New Zealand, from 28% to 31.7%.

  2. In October 2026, NZLC gained share of searches among English language schools in New Zealand, from 10.1% to 11.5%.

  3. In October 2026, LSNZ lost share of searches among English language schools in New Zealand, from 28% to 25.6%.

  4. In October 2026, Auckland English Academy lost share of searches among English language schools in New Zealand, from 18.7% to 16.8%.

  5. In October 2026, Languages International lost share of searches among English language schools in New Zealand, from 14.8% to 14.1%.

  6. Estimated monthly branded searches for Worldwide School of English in New Zealand fell 100% over 12 measured months, from 10 to 0 in October 2026.

How are NZLC’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using NZLC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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