Auckland English Academy vs NZLC:Which is more popular in New Zealand?
In October 2026, Auckland English Academy had more branded searches than NZLC among English language schools in New Zealand. Auckland English Academy had about 1,900 branded searches, while NZLC had 1,300. Auckland English Academy made up 16.8% of all English language school searches we track, and NZLC accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about English language schools, NZLC appeared in all five answers and Auckland English Academy in three. NZLC was mentioned before Auckland English Academy in every answer.
Who do people search for more?
Auckland English Academy, about 46% more searches than NZLC
Who does AI mention more?
NZLC, mentioned in every answer we collected
Who does AI recommend more?
NZLC, named ahead of Auckland English Academy in every answer
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Top English language schools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NZLC appeared in all five answers. Auckland English Academy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NZLC was listed before Auckland English Academy in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NZLC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Languages International4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Auckland English Academy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
University of Auckland English Language Academy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Worldwide School of English3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CCEL2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LSNZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about English language schools
5 answers
Asked ChatGPT
“Which English language school should I book in New Zealand?”
Asked ChatGPT
“What are the best English language schools in New Zealand?”
Asked ChatGPT
“What's the best English language school in New Zealand for english study?”
Searched Google, AI Overview
“english course nz”
Searched Google, AI Overview
“study english in nz”
- 1NZLC
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Auckland English Academy or NZLC more popular in search?
This chart shows how often people search Google for Auckland English Academy and NZLC by name. Each line represents a brand's share of searches for all seven English language schools we track, month by month, from searches in New Zealand.
Share of searches by month for Auckland English Academy, NZLC. The figures are in the table below the chart.
View monthly share of searches table
| Month | CCEL | LSNZ | Auckland English Academy | Languages International | NZLC | University of Auckland English Language Academy | Worldwide School of English |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.5% | 23.6% | 18.7% | 18.7% | 9.8% | 0.49% | 0.1% |
| Dec 2025 | 26.2% | 21.3% | 21.3% | 16.4% | 14.4% | 0.49% | 0% |
| Jan 2026 | 27.8% | 23% | 18.2% | 18.2% | 12.4% | 0.48% | 0% |
| Feb 2026 | 45.5% | 16% | 13.5% | 16% | 8.4% | 0.59% | 0% |
| Mar 2026 | 37.5% | 16.1% | 16.1% | 16.1% | 13.6% | 0.42% | 0.08% |
| Apr 2026 | 36.9% | 16.4% | 16.4% | 16.4% | 13.3% | 0.51% | 0% |
| May 2026 | 29.4% | 24.4% | 16.2% | 16.2% | 13.2% | 0.41% | 0.1% |
| Jun 2026 | 27.8% | 22.9% | 18.2% | 18.2% | 12.4% | 0.48% | 0% |
| Jul 2026 | 28.9% | 23.3% | 19.3% | 15.3% | 12.9% | 0.4% | 0% |
| Aug 2026 | 37.6% | 25% | 16.7% | 11.1% | 9% | 0.49% | 0% |
| Sep 2026 | 28% | 28% | 18.7% | 14.8% | 10.1% | 0.39% | 0.08% |
| Oct 2026 | 31.7% | 25.6% | 16.8% | 14.1% | 11.5% | 0.35% | 0% |
How has branded search for Auckland English Academy and NZLC changed in New Zealand over the last 12 months?
3 findings
- Auckland English Academy was ahead of NZLC in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Auckland English Academy’s share of searches among English language schools in New Zealand moved from 18.7% to 16.8%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending October 2026, NZLC’s share of searches among English language schools in New Zealand moved from 9.8% to 11.5%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for New Zealand English language schools in October 2026?
2 changes
In October 2026, NZLC gained share of searches among English language schools in New Zealand, from 10.1% to 11.5%.
In October 2026, Auckland English Academy lost share of searches among English language schools in New Zealand, from 18.7% to 16.8%.
How are Auckland English Academy’s and NZLC’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Auckland English Academy’s and NZLC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Auckland English Academy
1 branded search term
- auckland english academy
NZLC
1 branded search term
- nzlc
Other head-to-heads among English language schools
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