CCEL vs NZLC:Which is more popular in New Zealand?
In October 2026, CCEL had more branded searches than NZLC among English language schools in New Zealand. CCEL had about 3,600 branded searches, while NZLC had 1,300. CCEL made up 31.7% of all English language school searches we track, and NZLC accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about English language schools, NZLC appeared in all five answers and CCEL in two. NZLC was mentioned before CCEL in every answer.
Who do people search for more?
CCEL, about 3 searches for every 1 for NZLC
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Top English language schools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NZLC appeared in all five answers. CCEL was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. NZLC was listed before CCEL in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NZLC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Languages International4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Auckland English Academy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
University of Auckland English Language Academy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Worldwide School of English3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- CCEL2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LSNZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about English language schools
5 answers
Asked ChatGPT
“Which English language school should I book in New Zealand?”
Asked ChatGPT
“What are the best English language schools in New Zealand?”
Asked ChatGPT
“What's the best English language school in New Zealand for english study?”
Searched Google, AI Overview
“english course nz”
Searched Google, AI Overview
“study english in nz”
- 1NZLC
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is CCEL or NZLC more popular in search?
This chart shows how often people search Google for CCEL and NZLC by name. Each line represents a brand's share of searches for all seven English language schools we track, month by month, from searches in New Zealand.
Share of searches by month for CCEL, NZLC. The figures are in the table below the chart.
View monthly share of searches table
| Month | CCEL | LSNZ | Auckland English Academy | Languages International | NZLC | University of Auckland English Language Academy | Worldwide School of English |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.5% | 23.6% | 18.7% | 18.7% | 9.8% | 0.49% | 0.1% |
| Dec 2025 | 26.2% | 21.3% | 21.3% | 16.4% | 14.4% | 0.49% | 0% |
| Jan 2026 | 27.8% | 23% | 18.2% | 18.2% | 12.4% | 0.48% | 0% |
| Feb 2026 | 45.5% | 16% | 13.5% | 16% | 8.4% | 0.59% | 0% |
| Mar 2026 | 37.5% | 16.1% | 16.1% | 16.1% | 13.6% | 0.42% | 0.08% |
| Apr 2026 | 36.9% | 16.4% | 16.4% | 16.4% | 13.3% | 0.51% | 0% |
| May 2026 | 29.4% | 24.4% | 16.2% | 16.2% | 13.2% | 0.41% | 0.1% |
| Jun 2026 | 27.8% | 22.9% | 18.2% | 18.2% | 12.4% | 0.48% | 0% |
| Jul 2026 | 28.9% | 23.3% | 19.3% | 15.3% | 12.9% | 0.4% | 0% |
| Aug 2026 | 37.6% | 25% | 16.7% | 11.1% | 9% | 0.49% | 0% |
| Sep 2026 | 28% | 28% | 18.7% | 14.8% | 10.1% | 0.39% | 0.08% |
| Oct 2026 | 31.7% | 25.6% | 16.8% | 14.1% | 11.5% | 0.35% | 0% |
How has branded search for CCEL and NZLC changed in New Zealand over the last 12 months?
3 findings
- CCEL was ahead of NZLC in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, CCEL’s share of searches among English language schools in New Zealand moved from 28.5% to 31.7%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending October 2026, NZLC’s share of searches among English language schools in New Zealand moved from 9.8% to 11.5%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for New Zealand English language schools in October 2026?
2 changes
In October 2026, CCEL gained share of searches among English language schools in New Zealand, from 28% to 31.7%.
In October 2026, NZLC gained share of searches among English language schools in New Zealand, from 10.1% to 11.5%.
How are CCEL’s and NZLC’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CCEL’s and NZLC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among English language schools
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