NZ Van Lines vs Smart Express Moving & Delivery:Which is more popular?
In September 2026, NZ Van Lines had more branded searches than Smart Express Moving & Delivery among moving companies in New Zealand. NZ Van Lines had about 630 branded searches, while Smart Express Moving & Delivery had 10. NZ Van Lines made up 38.7% of all moving company searches we track, and Smart Express Moving & Delivery accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about moving companies, NZ Van Lines and Smart Express Moving & Delivery each appeared in two of the four answers. NZ Van Lines and Smart Express Moving & Delivery were each mentioned first in one of the two answers.
Who do people search for more?
NZ Van Lines, about 63 searches for every 1 for Smart Express Moving & Delivery
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top moving companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, NZ Van Lines and Smart Express Moving & Delivery were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. NZ Van Lines and Smart Express Moving & Delivery were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NZ Van Lines2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Crown Relocations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Smart Express Moving & Delivery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grace Removals0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Allied Pickfords0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about moving companies
4 answers
Asked ChatGPT
“Which moving company should I hire in New Zealand?”
Asked ChatGPT
“What are the best moving companies in New Zealand?”
Asked ChatGPT
“What's the best moving company in New Zealand for a house move?”
Searched Google, AI Overview
“moving companies nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“house movers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is NZ Van Lines or Smart Express Moving & Delivery more popular in search?
This chart shows how often people search Google for NZ Van Lines and Smart Express Moving & Delivery by name. Each line represents a brand's share of searches for all five moving companies we track, month by month, from searches in New Zealand.
Share of searches by month for NZ Van Lines, Smart Express Moving & Delivery. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZ Van Lines | Crown Relocations | Grace Removals | Allied Pickfords | Smart Express Moving & Delivery |
|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 35.1% | 10.2% | 9.3% | 0.49% |
| Nov 2025 | 41.7% | 33% | 14.7% | 10.1% | 0.46% |
| Dec 2025 | 38.3% | 36.7% | 13.3% | 11.2% | 0.51% |
| Jan 2026 | 37.9% | 41.7% | 10.8% | 9.2% | 0.42% |
| Feb 2026 | 36.9% | 43.3% | 10.3% | 8.9% | 0.49% |
| Mar 2026 | 36.5% | 41.7% | 12.3% | 9% | 0.47% |
| Apr 2026 | 36.2% | 40.7% | 11.9% | 10.7% | 0.56% |
| May 2026 | 36.9% | 40.2% | 11.7% | 10.6% | 0.56% |
| Jun 2026 | 37.6% | 42.4% | 12.4% | 7.1% | 0.59% |
| Jul 2026 | 38.8% | 42.4% | 12.4% | 5.9% | 0.59% |
| Aug 2026 | 40% | 35.8% | 12.7% | 10.9% | 0.61% |
| Sep 2026 | 38.7% | 36.2% | 12.9% | 11.7% | 0.61% |
How has the NZ Van Lines and Smart Express Moving & Delivery comparison changed over the last 12 months?
3 findings
- NZ Van Lines was ahead of Smart Express Moving & Delivery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NZ Van Lines’ share of searches among moving companies in New Zealand moved from 44.9% to 38.7%, and its estimated monthly branded searches moved from 920 to 630.
- Across the 12 months ending September 2026, Smart Express Moving & Delivery’s share of searches among moving companies in New Zealand moved from 0.49% to 0.61%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand moving companies in September 2026?
1 change
In September 2026, NZ Van Lines lost share of searches among moving companies in New Zealand, from 40% to 38.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using NZ Van Lines’ and Smart Express Moving & Delivery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NZ Van Lines
2 branded search terms
- nz van lines
- nzvanlines
Smart Express Moving & Delivery
1 branded search term
- smart express moving
Other head-to-heads among moving companies
- NZ Van Lines vs Crown Relocations: compare popularity
- NZ Van Lines vs Grace Removals: compare popularity
- NZ Van Lines vs Allied Pickfords: compare popularity
- Crown Relocations vs Grace Removals: compare popularity
- Crown Relocations vs Allied Pickfords: compare popularity
- Grace Removals vs Allied Pickfords: compare popularity
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