Brandwave

Nutra Organics vs Shotgun Supplements:Which is more popular in New Zealand?

In October 2026, Nutra Organics had more branded searches than Shotgun Supplements among sports nutrition brands in New Zealand. Nutra Organics had about 560 branded searches, while Shotgun Supplements had 170. Nutra Organics made up 1.3% of all sports nutrition brand searches we track, and Shotgun Supplements accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about sports nutrition brands, Shotgun Supplements appeared in two of the five answers and Nutra Organics in none.

Among sports nutrition brands in New Zealand in October 2026

Who do people search for more?

Nutra Organics, about 3 searches for every 1 for Shotgun Supplements

Nutra Organics 560 searchesShotgun Supplements 170 searches

Who does AI mention more?

Shotgun Supplements, mentioned in 2 of 5 answers, Nutra Organics in 0

Shotgun Supplements in 2 of 5Nutra Organics in 0 of 5

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Top sports nutrition brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shotgun Supplements was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nutra Organics did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZ Protein1st
  2. Musashi2nd
  3. Shotgun Supplements3rd
  4. Optimum Nutrition4th
  5. Ghost–
  6. Myprotein–
  7. Horleys–
  8. Nutra Organics–
  9. Balance Sports Nutrition–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Protein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Musashi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimum Nutrition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shotgun Supplements2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ghost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Myprotein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Horleys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nutra Organics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Balance Sports Nutrition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports nutrition brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Nutra Organics or Shotgun Supplements more popular in search?

This chart shows how often people search Google for Nutra Organics and Shotgun Supplements by name. Each line represents a brand's share of searches for all nine sports nutrition brands we track, month by month, from searches in New Zealand.

Nutra Organics and Shotgun Supplements among sports nutrition brands in New Zealand, by month

Share of searches by month for Nutra Organics, Shotgun Supplements. The figures are in the table below the chart.

View monthly share of searches table
MonthMusashiNZ ProteinOptimum NutritionGhostMyproteinHorleysNutra OrganicsShotgun SupplementsBalance Sports Nutrition
Nov 202535.9%37.3%8.8%3%9%2.6%2.7%0.45%0.35%
Dec 202538.7%36.3%8.6%3.2%7%2.7%2.8%0.51%0.37%
Jan 202640%36.5%8.6%2.8%6.3%2.8%2.1%0.51%0.39%
Feb 202641.5%35.6%8.9%2.8%6.4%2.3%1.8%0.42%0.3%
Mar 202641.7%34.9%8.6%2.8%7.2%2%2.1%0.32%0.38%
Apr 202639.2%38.1%9.5%3.1%5.4%2%2.2%0.3%0.26%
May 202640.6%35%10%3.3%5.8%2.3%2.2%0.41%0.35%
Jun 202635.3%42.1%10.1%2.8%5.2%1.7%1.8%0.65%0.33%
Jul 202639.6%37.8%10.8%3.2%4.3%1.9%1.9%0.38%0.27%
Aug 202640.6%37.3%9.3%3.4%4.4%2.1%2%0.3%0.44%
Sep 202645.9%31.4%10%3.9%4.7%2%1.6%0.31%0.28%
Oct 202654.4%25.6%9.8%3.4%3.2%1.7%1.3%0.39%0.27%

How has branded search for Nutra Organics and Shotgun Supplements changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand sports nutrition brands in October 2026?

2 changes

  1. Estimated monthly branded searches for Shotgun Supplements in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in October 2026.

  2. Estimated monthly branded searches for Nutra Organics in New Zealand fell 32.5% over 12 measured months, from 830 to 560 in October 2026.

How are Nutra Organics’ and Shotgun Supplements’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Nutra Organics’ and Shotgun Supplements’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nutra Organics

7 branded search terms

  • nutra organics
  • nutra organics collagen
  • nutra organics creatine
  • nutra organics gelatin
  • nutra organics protein
  • nutraorganics
  • nutraorganics protein

Shotgun Supplements

1 branded search term

  • shotgun supplements

How the Brand Demand Index is measured

Other head-to-heads among sports nutrition brands

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