Brandwave

How popular isNutra Organics in search?

In August 2026, there were an estimated 1.8K branded searches for Nutra Organics in New Zealand which held steady over the last 11 months. Nutra Organics holds 2.9% estimated Share of Search among New Zealand sports nutrition brands and is ranked 5th of 8 competitors for search popularity.

Share of Search, August 2026
  1. Musashi47.9%
  2. NZ Protein22.3%
  3. Optimum Nutrition19.7%
  4. Myprotein3.4%
  5. Nutra Organics2.9%
  6. Ghost2.2%
  7. Horleys1.4%
  8. Balance Sports Nutrition0.27%
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Which sports nutrition brands compete with Nutra Organics?

Nutra Organics against sports nutrition brands in New Zealand, by month

Share of Search by month for Musashi, NZ Protein, Optimum Nutrition, Myprotein, Nutra Organics, Ghost. The figures are in the table below the chart.

View monthly share of search table
MonthMusashiNZ ProteinOptimum NutritionMyproteinNutra OrganicsGhostHorleysBalance Sports Nutrition
Oct 202552.5%23.4%10.1%5.9%3.8%2.1%1.9%0.26%
Nov 202550.9%22.9%10.9%7.6%3.7%1.9%1.8%0.24%
Dec 202554.8%22%9.9%5.8%3.5%2%1.8%0.25%
Jan 202652%23.1%11.6%5.8%3.4%1.9%2%0.29%
Feb 202651.2%20.6%16.8%5.2%2.7%1.7%1.5%0.21%
Mar 202649.8%19.8%18.8%5.6%2.8%1.7%1.3%0.22%
Apr 202646.7%22.2%19.7%5.1%2.9%1.9%1.3%0.17%
May 202640.7%16.6%32.8%4.1%2.5%1.8%1.3%0.2%
Jun 202634.7%20.4%36.4%3.6%2.3%1.6%0.92%0.18%
Jul 202637.2%19.4%34.7%3.1%2.6%1.9%1.1%0.15%
Aug 202647.9%22.3%19.7%3.4%2.9%2.2%1.4%0.27%
Sep 2026————————

  1. 1.Musashi

    47.9%

    held 1st · 29.7K estimated branded searches · +8% vs prior month · +10.7 points

  2. 2.NZ Protein

    22.3%

    moved from 3rd to 2nd · 13.8K estimated branded searches · -3.1% vs prior month · +3 points

  3. 3.Optimum Nutrition

    19.7%

    moved from 2nd to 3rd · 12.2K estimated branded searches · -52.4% vs prior month · -15 points

  4. 4.Myprotein

    3.4%

    held 4th · 2.1K estimated branded searches · -7.5% vs prior month · +0.3 points

  5. 5.Nutra Organics

    2.9%

    held 5th · 1.8K estimated branded searches · -5.8% vs prior month · +0.3 points

  6. 6.Ghost

    2.2%

    held 6th · 1.4K estimated branded searches · -2.2% vs prior month · +0.3 points

  7. 7.Horleys

    1.4%

    held 7th · 870 estimated branded searches · +10.1% vs prior month · +0.3 points

  8. 8.Balance Sports Nutrition

    0.27%

    held 8th · 170 estimated branded searches · +54.5% vs prior month · +0.1 points

Compare search popularity between Nutra Organics and its closest rivals

How has branded search demand for Nutra Organics changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nutra Organics in New Zealand held steady, from 1.9K to 1.8K.
  • Across the 11 months ending August 2026, Nutra Organics’ estimated Share of Search among sports nutrition brands in New Zealand decreased from 3.8% to 2.9%.
  • Across the 11 months ending August 2026, Nutra Organics’ estimated Share of Search among sports nutrition brands in New Zealand peaked at 3.8% in October 2025 and was lowest at 2.3% in June 2026.

How did search popularity change for New Zealand sports nutrition brands in August 2026?

  1. In August 2026, NZ Protein overtook Optimum Nutrition to rank 2nd among sports nutrition brands in New Zealand, at 22.3%.

  2. In August 2026, Musashi gained estimated Share of Search among sports nutrition brands in New Zealand, from 37.2% to 47.9%.

  3. In August 2026, Optimum Nutrition lost estimated Share of Search among sports nutrition brands in New Zealand, from 34.7% to 19.7%.

  4. Estimated monthly branded searches for Ghost in New Zealand rose 32.4% over 11 measured months, from 1K to 1.4K in August 2026.

  5. Estimated monthly branded searches for Balance Sports Nutrition in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

  6. Estimated monthly branded searches for Myprotein in New Zealand fell 28.4% over 11 measured months, from 2.9K to 2.1K in August 2026.

How is Nutra Organics measured?

Brandwave collects information about searches that people make online using Nutra Organics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • collagen beauty nutra organics
  • nutra organics
  • nutra organics beef bone broth
  • nutra organics bone broth
  • nutra organics chicken bone broth
  • nutra organics collagen
  • nutra organics creatine
  • nutra organics gelatin
  • nutra organics near me
  • nutra organics nz
  • nutra organics pre workout
  • nutra organics protein
  • nutra organics protein powder
  • nutra organics super greens reds
  • nutraorganics
  • nutraorganics com au
  • nutraorganics nz
  • nutraorganics pre workout
  • nutraorganics protein
  • nutraorganics protein powder

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How the Brand Demand Index is measured

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