Brandwave

Numark vs Reloop:Which is more popular?

In September 2026, Numark had more branded searches than Reloop among DJ equipment brands in New Zealand. Numark had about 550 branded searches, while Reloop had 130. Numark made up 29.9% of all DJ equipment brand searches we track, and Reloop accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about DJ equipment brands, Numark appeared in three of the four answers and Reloop in none.

Among DJ equipment brands in New Zealand in September 2026

Who do people search for more?

Numark, about 4 searches for every 1 for Reloop

Numark 550 searchesReloop 130 searches

Who does AI mention more?

Numark, mentioned in 3 of 4 answers, Reloop in 0

Numark in 3 of 4Reloop in 0 of 4

Who does AI recommend more?

Numark, the only one of the two named

Numark first in 3Reloop never named

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Top DJ equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Numark was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Reloop did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pioneer DJ1st
  2. AlphaTheta2nd
  3. Denon DJ3rd
  4. Rane4th
  5. Numark5th
  6. Allen & Heath6th
  7. Native Instruments–
  8. Reloop–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pioneer DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AlphaTheta4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Denon DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rane4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Numark3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Allen & Heath1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Native Instruments0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reloop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about DJ equipment brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Numark or Reloop more popular in search?

This chart shows how often people search Google for Numark and Reloop by name. Each line represents a brand's share of searches for all eight DJ equipment brands we track, month by month, from searches in New Zealand.

Numark and Reloop among DJ equipment brands in New Zealand, by month

Share of searches by month for Numark, Reloop. The figures are in the table below the chart.

View monthly share of searches table
MonthNumarkNative InstrumentsPioneer DJAlphaThetaAllen & HeathReloopDenon DJRane
Oct 202521.2%26.6%17.4%8.7%11.4%5.4%3.3%6%
Nov 202520%30%19.5%8.5%10.5%5%2.5%4%
Dec 202524.9%27.1%18.1%9%9.6%4.5%2.8%4%
Jan 202616.1%32.1%14.2%18.6%7.7%4%2.6%4.7%
Feb 202620.8%30.7%16.7%8.3%8.9%5.7%3.1%5.7%
Mar 202622.7%22.7%18.6%9.3%12.2%5.8%2.9%5.8%
Apr 202625.6%22.2%17.8%7.8%11.7%6.7%3.3%5%
May 202621.7%25.4%13.8%9%13.8%5.8%4.2%6.3%
Jun 202628.4%22.7%11.9%9.7%9.7%8.5%4.5%4.5%
Jul 202624%18.8%15.4%15.4%8.2%8.7%4.8%4.8%
Aug 202625.6%20%16.4%10.8%10.8%8.2%4.1%4.1%
Sep 202629.9%17.4%14.1%12%9.2%7.1%5.4%4.9%

How has the Numark and Reloop comparison changed over the last 12 months?

3 findings
  • Numark was ahead of Reloop in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Numark’s share of searches among DJ equipment brands in New Zealand moved from 21.2% to 29.9%, and its estimated monthly branded searches moved from 390 to 550.
  • Across the 12 months ending September 2026, Reloop’s share of searches among DJ equipment brands in New Zealand moved from 5.4% to 7.1%, and its estimated monthly branded searches moved from 100 to 130.

How did search popularity change for New Zealand DJ equipment brands in September 2026?

2 changes
  1. In September 2026, Numark gained share of searches among DJ equipment brands in New Zealand, from 25.6% to 29.9%.

  2. In September 2026, Reloop lost share of searches among DJ equipment brands in New Zealand, from 8.2% to 7.1%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Numark’s and Reloop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Numark

8 branded search terms

  • numark
  • numark cdj
  • numark dj controller
  • numark dj decks
  • numark mixer
  • numark mixtream pro
  • numark party mix
  • numark pro

Reloop

6 branded search terms

  • reloop
  • reloop buddy
  • reloop neon
  • reloop ready
  • reloop spin
  • reloop turntables

How the Brand Demand Index is measured

Other head-to-heads among DJ equipment brands

Creator with pink hair and a pink jacket

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