Naki Labour Hire vs Recruitment 360:Which is more popular by branded search in New Zealand?
In August 2026, Naki Labour Hire had more branded searches than Recruitment 360 among new plymouth recruitment agencies in New Zealand. Naki Labour Hire was estimated to have 110 branded searches compared to Recruitment 360’s 70, and held a 0.61% Share of Search versus Recruitment 360’s 0.39%.
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Which is more popular in search, Naki Labour Hire or Recruitment 360?
Compare New Plymouth recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Naki Labour Hire, Recruitment 360. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Adecco | NZ Labour Hire | Action Personnel | Naki Labour Hire | Recruitment 360 | Easy Jobs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 32.1% | 5.4% | 1.7% | 0.45% | 0.2% | 0.05% |
| Nov 2025 | 59.7% | 32.6% | 5.4% | 1.5% | 0.51% | 0.2% | 0.05% |
| Dec 2025 | 58.7% | 34.4% | 4.9% | 1.4% | 0.32% | 0.19% | 0.06% |
| Jan 2026 | 57.1% | 34.5% | 5.3% | 2% | 0.79% | 0.25% | 0.05% |
| Feb 2026 | 59.4% | 32.8% | 5.5% | 1.3% | 0.66% | 0.2% | 0.05% |
| Mar 2026 | 55.1% | 36.8% | 5% | 1.7% | 1.1% | 0.38% | 0% |
| Apr 2026 | 55% | 36% | 6% | 1.8% | 0.84% | 0.34% | 0.06% |
| May 2026 | 56.2% | 33.2% | 7.8% | 1.6% | 0.81% | 0.33% | 0.05% |
| Jun 2026 | 56.7% | 33.2% | 7.7% | 1.5% | 0.62% | 0.24% | 0.05% |
| Jul 2026 | 55% | 37.3% | 5.5% | 1.3% | 0.43% | 0.32% | 0.05% |
| Aug 2026 | 55.6% | 36.2% | 5.7% | 1.4% | 0.61% | 0.39% | 0% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Naki Labour Hire and Recruitment 360 comparison changed over the last 12 months?
3 findings
- Naki Labour Hire was ahead of Recruitment 360 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Naki Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand moved from 0.45% to 0.61%, and its estimated monthly branded searches moved from 90 to 110.
- Across the 11 months ending August 2026, Recruitment 360’s estimated Share of Search among new plymouth recruitment agencies in New Zealand moved from 0.2% to 0.39%, and its estimated monthly branded searches moved from 40 to 70.
How did search popularity change for New Zealand new plymouth recruitment agencies in August 2026?
2 changes
Estimated monthly branded searches for Recruitment 360 in New Zealand rose 75% over 11 measured months, from 40 to 70 in August 2026.
Estimated monthly branded searches for Naki Labour Hire in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Naki Labour Hire’s and Recruitment 360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Naki Labour Hire
3 branded search terms
- naki labour hire
- naki labour hire and recruitment new plymouth
- naki labour hire new plymouth
Recruitment 360
3 branded search terms
- recruitment 360
- recruitment 360 new plymouth
- recruitment360
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.