Mitre Peak Cruises vs Pure Milford:Which is more popular by branded search in New Zealand?
In August 2026, Mitre Peak Cruises had more branded searches than Pure Milford among milford sound cruises in New Zealand. Mitre Peak Cruises was estimated to have 1.1K branded searches compared to Pure Milford’s 980, and held a 16.1% Share of Search versus Pure Milford’s 14.8%.
Follow Mitre Peak Cruises vs Pure Milford and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Mitre Peak Cruises or Pure Milford?
Compare the Milford Sound cruise operators visitors book in Fiordland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mitre Peak Cruises, Pure Milford. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Discoveries | Cruise Milford | Mitre Peak Cruises | Pure Milford | Jucy Cruize |
|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 35.7% | 20.1% | 12.5% | 0.4% |
| Nov 2025 | 30.7% | 31.9% | 24.4% | 12.8% | 0.24% |
| Dec 2025 | 35.3% | 28% | 22.8% | 13.3% | 0.53% |
| Jan 2026 | 30.8% | 30.4% | 24.5% | 13.9% | 0.41% |
| Feb 2026 | 35.8% | 28.1% | 23.2% | 12.6% | 0.28% |
| Mar 2026 | 33% | 26% | 26.2% | 14.5% | 0.35% |
| Apr 2026 | 32.6% | 26.1% | 26.3% | 14.5% | 0.53% |
| May 2026 | 36.6% | 28.5% | 19.4% | 14.9% | 0.58% |
| Jun 2026 | 34.5% | 29.7% | 18.2% | 17% | 0.52% |
| Jul 2026 | 27.7% | 34.7% | 21.8% | 15.3% | 0.48% |
| Aug 2026 | 38.5% | 30.3% | 16.1% | 14.8% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the Mitre Peak Cruises and Pure Milford comparison changed over the last 12 months?
3 findings
- Mitre Peak Cruises was ahead of Pure Milford in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mitre Peak Cruises’ estimated Share of Search among milford sound cruises in New Zealand moved from 20.1% to 16.1%, and its estimated monthly branded searches moved from 2K to 1.1K.
- Across the 11 months ending August 2026, Pure Milford’s estimated Share of Search among milford sound cruises in New Zealand moved from 12.5% to 14.8%, and its estimated monthly branded searches moved from 1.2K to 980.
How did search popularity change for New Zealand milford sound cruises in August 2026?
2 changes
In August 2026, Mitre Peak Cruises lost estimated Share of Search among milford sound cruises in New Zealand, from 21.8% to 16.1%.
In August 2026, Pure Milford lost estimated Share of Search among milford sound cruises in New Zealand, from 15.3% to 14.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Mitre Peak Cruises’ and Pure Milford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mitre Peak Cruises
5 branded search terms
- mitre peak cruises
- mitre peak cruises new zealand
- mitre peak cruises nz
- mitre peak cruises reviews
- mitrepeak com
Pure Milford
8 branded search terms
- pure milford
- pure milford cruise
- pure milford milford sound cruise
- pure milford near me
- pure milford nz
- pure milford review
- puremilford
- puremilford co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.