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Milford sound cruises in New Zealand:Which brands are most popular in search?

In August 2026, Southern Discoveries was the most searched among milford sound cruises in New Zealand, with an estimated 2.5K branded searches and 38.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Southern Discoveries38.5%
  2. Cruise Milford30.3%
  3. Mitre Peak Cruises16.1%
  4. Pure Milford14.8%
  5. Jucy Cruize0.3%

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Share of SearchLeaderboard

Compare the Milford Sound cruise operators visitors book in Fiordland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among milford sound cruises in New Zealand, by month

Share of Search by month for Southern Discoveries, Cruise Milford, Mitre Peak Cruises, Pure Milford. The figures are in the table below the chart.

View monthly share of search table
MonthSouthern DiscoveriesCruise MilfordMitre Peak CruisesPure MilfordJucy Cruize
Oct 202531.2%35.7%20.1%12.5%0.4%
Nov 202530.7%31.9%24.4%12.8%0.24%
Dec 202535.3%28%22.8%13.3%0.53%
Jan 202630.8%30.4%24.5%13.9%0.41%
Feb 202635.8%28.1%23.2%12.6%0.28%
Mar 202633%26%26.2%14.5%0.35%
Apr 202632.6%26.1%26.3%14.5%0.53%
May 202636.6%28.5%19.4%14.9%0.58%
Jun 202634.5%29.7%18.2%17%0.52%
Jul 202627.7%34.7%21.8%15.3%0.48%
Aug 202638.5%30.3%16.1%14.8%0.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Southern Discoveries

    38.5%

    moved from 2nd to 1st · 2.5K estimated branded searches · +46.6% vs prior month · +10.8 points

  2. 2.Cruise Milford

    30.3%

    moved from 1st to 2nd · 2K estimated branded searches · -7.8% vs prior month · -4.4 points

  3. 3.Mitre Peak Cruises

    16.1%

    held 3rd · 1.1K estimated branded searches · -21.9% vs prior month · -5.7 points

  4. 4.Pure Milford

    14.8%

    held 4th · 980 estimated branded searches · +2.1% vs prior month · -0.5 points

  5. 5.Jucy Cruize

    0.3%

    held 5th · 20 estimated branded searches · -33.3% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among milford sound cruises in New Zealand?

In August 2026, Southern Discoveries was the most searched among milford sound cruises in New Zealand, with an estimated 2.5K branded searches and 38.5% estimated Share of Search within this set. Cruise Milford is in 2nd place, 8.1 percentage points behind at 30.3% Share of Search.

New Zealand milford sound cruises, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Southern Discoveries31.2% → 38.5%38.5%Aug 202627.7%Jul 20262nd → 1st
Cruise Milford35.7% → 30.3%35.7%Oct 202526%Mar 20261st → 2nd
Mitre Peak Cruises20.1% → 16.1%26.3%Apr 202616.1%Aug 20263rd
Pure Milford12.5% → 14.8%17%Jun 202612.5%Oct 20254th
Jucy Cruize0.4% → 0.3%0.58%May 20260.24%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Southern Discoveries’ estimated Share of Search among milford sound cruises in New Zealand increased from 31.2% to 38.5%.
  • Across the 11 months ending August 2026, Cruise Milford’s estimated Share of Search among milford sound cruises in New Zealand decreased from 35.7% to 30.3%.
  • Across the 11 months ending August 2026, Mitre Peak Cruises’ estimated Share of Search among milford sound cruises in New Zealand decreased from 20.1% to 16.1%.
  • Across the 11 months ending August 2026, Pure Milford’s estimated Share of Search among milford sound cruises in New Zealand increased from 12.5% to 14.8%.
  • Across the 11 months ending August 2026, Southern Discoveries’ estimated Share of Search among milford sound cruises in New Zealand peaked at 38.5% in August 2026 and was lowest at 27.7% in July 2026.
  • Across the 11 months ending August 2026, Cruise Milford’s estimated Share of Search among milford sound cruises in New Zealand peaked at 35.7% in October 2025 and was lowest at 26% in March 2026.
  • Across the 11 months ending August 2026, Mitre Peak Cruises’ estimated Share of Search among milford sound cruises in New Zealand peaked at 26.3% in April 2026 and was lowest at 16.1% in August 2026.
  • Across the 11 months ending August 2026, Pure Milford’s estimated Share of Search among milford sound cruises in New Zealand peaked at 17% in June 2026 and was lowest at 12.5% in October 2025.
  • Across the 11 months ending August 2026, Southern Discoveries rose from 2nd to 1st among milford sound cruises in New Zealand.
  • Across the 11 months ending August 2026, Cruise Milford fell from 1st to 2nd among milford sound cruises in New Zealand.
  • Across the 11 months ending August 2026, Jucy Cruize held steady: its estimated Share of Search among milford sound cruises in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand milford sound cruises in August 2026?

  1. In August 2026, Southern Discoveries overtook Cruise Milford to take the highest estimated Share of Search among milford sound cruises in New Zealand, at 38.5%.

  2. In August 2026, Mitre Peak Cruises lost estimated Share of Search among milford sound cruises in New Zealand, from 21.8% to 16.1%.

  3. In August 2026, Cruise Milford lost estimated Share of Search among milford sound cruises in New Zealand, from 34.7% to 30.3%.

  4. In August 2026, Pure Milford lost estimated Share of Search among milford sound cruises in New Zealand, from 15.3% to 14.8%.

  5. Estimated monthly branded searches for Jucy Cruize in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

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