Brandwave

How popular isCruise Milford?

In September 2026, people searched for Cruise Milford by name about 1,900 times in New Zealand, about the same as the previous year. These searches made up 25% of all New Zealand milford Sound cruise searches, placing Cruise Milford second out of six cruises. When we asked both ChatGPT and Google AI Overviews about milford Sound cruises, Cruise Milford appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Cruise Milford is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. Southern DiscoveriesShare of searches 32.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. Cruise MilfordShare of searches 25%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Mitre Peak CruisesShare of searches 17.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Pure MilfordShare of searches 14.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. RealNZShare of searches 10.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd

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Top milford Sound cruises in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cruise Milford appeared in all four answers. Cruise Milford is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitre Peak Cruises1st
  2. Cruise Milford2nd
  3. RealNZ3rd
  4. Southern Discoveries4th
  5. Pure Milford5th
  6. Jucy Cruize–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cruise Milford4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mitre Peak Cruises4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • RealNZ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Southern Discoveries2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Milford1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jucy Cruize0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about milford Sound cruises

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which milford Sound cruises compete with Cruise Milford?

Cruise Milford against milford Sound cruises in New Zealand, by month

Share of searches by month for Southern Discoveries, Cruise Milford, Mitre Peak Cruises, Pure Milford, RealNZ. The figures are in the table below the chart.

View monthly share of searches table
MonthSouthern DiscoveriesCruise MilfordMitre Peak CruisesPure MilfordRealNZJucy Cruize
Oct 202532.9%21.3%21.3%13%11.1%0.45%
Nov 202530%23.9%23.9%12.3%9.6%0.25%
Dec 202532.3%26.2%21.1%11.5%8.5%0.51%
Jan 202628.2%27.9%22.5%12.1%8.8%0.39%
Feb 202632.6%26%21.5%10.8%8.9%0.27%
Mar 202630.2%24%24%12.8%8.7%0.33%
Apr 202629.3%23.8%23.8%12.5%10.1%0.5%
May 202632.5%25.5%17.4%12.5%11.5%0.54%
Jun 202631%26%16.2%14.4%11.9%0.49%
Jul 202625.7%30%20.5%14%9.3%0.47%
Aug 202636.7%24.1%15%13.7%10.2%0.3%
Sep 202632.2%25%17.1%14.5%10.9%0.26%

  1. 1.Southern Discoveries

    32.2%

    Held 1st. 2.5K estimated branded searches, +0.41% vs prior month. Share -4.5 points.

  2. 2.Cruise Milford

    25%

    Held 2nd. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.9 points.

  3. 3.Mitre Peak Cruises

    17.1%

    Held 3rd. 1.3K estimated branded searches, +30% vs prior month. Share +2.1 points.

  4. 4.Pure Milford

    14.5%

    Held 4th. 1.1K estimated branded searches, +20.9% vs prior month. Share +0.8 points.

  5. 5.RealNZ

    10.9%

    Held 5th. 830 estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  6. 6.Jucy Cruize

    0.26%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Cruise Milford and its closest rivals

Every comparison with Cruise Milford

4 comparisons

How has branded search demand for Cruise Milford changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cruise Milford in New Zealand held steady at 1.9K.
  • Across the 12 months ending September 2026, Cruise Milford’s share of searches among milford Sound cruises in New Zealand increased from 21.3% to 25%.
  • Across the 12 months ending September 2026, Cruise Milford’s share of searches among milford Sound cruises in New Zealand peaked at 30% in July 2026 and was lowest at 21.3% in October 2025.

How did search popularity change for New Zealand milford Sound cruises in September 2026?

6 changes

  1. In September 2026, Mitre Peak Cruises gained share of searches among milford Sound cruises in New Zealand, from 15% to 17.1%.

  2. In September 2026, Cruise Milford gained share of searches among milford Sound cruises in New Zealand, from 24.1% to 25%.

  3. In September 2026, Pure Milford gained share of searches among milford Sound cruises in New Zealand, from 13.7% to 14.5%.

  4. In September 2026, RealNZ gained share of searches among milford Sound cruises in New Zealand, from 10.2% to 10.9%.

  5. In September 2026, Southern Discoveries lost share of searches among milford Sound cruises in New Zealand, from 36.7% to 32.2%.

  6. Estimated monthly branded searches for Jucy Cruize in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.

How are Cruise Milford’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cruise Milford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cruise milford

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How the Brand Demand Index is measured

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