Cruise Milford vs Southern Discoveries:Which is more popular by branded search in New Zealand?
In August 2026, Southern Discoveries had more branded searches than Cruise Milford among milford sound cruises in New Zealand. Southern Discoveries was estimated to have 2.5K branded searches compared to Cruise Milford’s 2K, and held a 38.5% Share of Search versus Cruise Milford’s 30.3%.
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Which is more popular in search, Cruise Milford or Southern Discoveries?
Compare the Milford Sound cruise operators visitors book in Fiordland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Southern Discoveries, Cruise Milford. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Discoveries | Cruise Milford | Mitre Peak Cruises | Pure Milford | Jucy Cruize |
|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 35.7% | 20.1% | 12.5% | 0.4% |
| Nov 2025 | 30.7% | 31.9% | 24.4% | 12.8% | 0.24% |
| Dec 2025 | 35.3% | 28% | 22.8% | 13.3% | 0.53% |
| Jan 2026 | 30.8% | 30.4% | 24.5% | 13.9% | 0.41% |
| Feb 2026 | 35.8% | 28.1% | 23.2% | 12.6% | 0.28% |
| Mar 2026 | 33% | 26% | 26.2% | 14.5% | 0.35% |
| Apr 2026 | 32.6% | 26.1% | 26.3% | 14.5% | 0.53% |
| May 2026 | 36.6% | 28.5% | 19.4% | 14.9% | 0.58% |
| Jun 2026 | 34.5% | 29.7% | 18.2% | 17% | 0.52% |
| Jul 2026 | 27.7% | 34.7% | 21.8% | 15.3% | 0.48% |
| Aug 2026 | 38.5% | 30.3% | 16.1% | 14.8% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the Cruise Milford and Southern Discoveries comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Southern Discoveries took it in December 2025, Cruise Milford took it in July 2026, Southern Discoveries took it in August 2026.
- Across the 11 months ending August 2026, Cruise Milford’s estimated Share of Search among milford sound cruises in New Zealand moved from 35.7% to 30.3%, and its estimated monthly branded searches moved from 3.5K to 2K.
- Across the 11 months ending August 2026, Southern Discoveries’ estimated Share of Search among milford sound cruises in New Zealand moved from 31.2% to 38.5%, and its estimated monthly branded searches moved from 3.1K to 2.5K.
How did search popularity change for New Zealand milford sound cruises in August 2026?
2 changes
In August 2026, Southern Discoveries overtook Cruise Milford to take the highest estimated Share of Search among milford sound cruises in New Zealand, at 38.5%.
In August 2026, Cruise Milford lost estimated Share of Search among milford sound cruises in New Zealand, from 34.7% to 30.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Cruise Milford’s and Southern Discoveries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cruise Milford
3 branded search terms
- boat cruise milford sound
- cruise milford
- nature cruise milford sound
Southern Discoveries
8 branded search terms
- southern discoveries
- southern discoveries cruise
- southern discoveries near me
- southern discoveries new zealand
- southern discoveries nz
- southern discoveries reviews
- southerndiscoveries
- southerndiscoveries co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.