Cruise Milford vs Mitre Peak Cruises:Which is more popular by branded search in New Zealand?
In August 2026, Cruise Milford had more branded searches than Mitre Peak Cruises among milford sound cruises in New Zealand. Cruise Milford was estimated to have 2K branded searches compared to Mitre Peak Cruises’ 1.1K, and held a 30.3% Share of Search versus Mitre Peak Cruises’ 16.1%.
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Which is more popular in search, Cruise Milford or Mitre Peak Cruises?
Compare the Milford Sound cruise operators visitors book in Fiordland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cruise Milford, Mitre Peak Cruises. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Discoveries | Cruise Milford | Mitre Peak Cruises | Pure Milford | Jucy Cruize |
|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 35.7% | 20.1% | 12.5% | 0.4% |
| Nov 2025 | 30.7% | 31.9% | 24.4% | 12.8% | 0.24% |
| Dec 2025 | 35.3% | 28% | 22.8% | 13.3% | 0.53% |
| Jan 2026 | 30.8% | 30.4% | 24.5% | 13.9% | 0.41% |
| Feb 2026 | 35.8% | 28.1% | 23.2% | 12.6% | 0.28% |
| Mar 2026 | 33% | 26% | 26.2% | 14.5% | 0.35% |
| Apr 2026 | 32.6% | 26.1% | 26.3% | 14.5% | 0.53% |
| May 2026 | 36.6% | 28.5% | 19.4% | 14.9% | 0.58% |
| Jun 2026 | 34.5% | 29.7% | 18.2% | 17% | 0.52% |
| Jul 2026 | 27.7% | 34.7% | 21.8% | 15.3% | 0.48% |
| Aug 2026 | 38.5% | 30.3% | 16.1% | 14.8% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the Cruise Milford and Mitre Peak Cruises comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Mitre Peak Cruises took it in March 2026, Cruise Milford took it in May 2026.
- Across the 11 months ending August 2026, Cruise Milford’s estimated Share of Search among milford sound cruises in New Zealand moved from 35.7% to 30.3%, and its estimated monthly branded searches moved from 3.5K to 2K.
- Across the 11 months ending August 2026, Mitre Peak Cruises’ estimated Share of Search among milford sound cruises in New Zealand moved from 20.1% to 16.1%, and its estimated monthly branded searches moved from 2K to 1.1K.
How did search popularity change for New Zealand milford sound cruises in August 2026?
3 changes
In August 2026, Southern Discoveries overtook Cruise Milford to take the highest estimated Share of Search among milford sound cruises in New Zealand, at 38.5%.
In August 2026, Mitre Peak Cruises lost estimated Share of Search among milford sound cruises in New Zealand, from 21.8% to 16.1%.
In August 2026, Cruise Milford lost estimated Share of Search among milford sound cruises in New Zealand, from 34.7% to 30.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Cruise Milford’s and Mitre Peak Cruises’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cruise Milford
3 branded search terms
- boat cruise milford sound
- cruise milford
- nature cruise milford sound
Mitre Peak Cruises
5 branded search terms
- mitre peak cruises
- mitre peak cruises new zealand
- mitre peak cruises nz
- mitre peak cruises reviews
- mitrepeak com
Put your own brand in this comparison
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