Brandwave

How popular isMitre Peak Cruises in search?

In August 2026, there were an estimated 1.1K branded searches for Mitre Peak Cruises in New Zealand which is down 46.2% over the last 11 months. Mitre Peak Cruises holds 16.1% estimated Share of Search among New Zealand milford sound cruises and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Southern Discoveries38.5%
  2. Cruise Milford30.3%
  3. Mitre Peak Cruises16.1%
  4. Pure Milford14.8%
  5. Jucy Cruize0.3%
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Which milford sound cruises compete with Mitre Peak Cruises?

Mitre Peak Cruises against milford sound cruises in New Zealand, by month

Share of Search by month for Southern Discoveries, Cruise Milford, Mitre Peak Cruises, Pure Milford. The figures are in the table below the chart.

View monthly share of search table
MonthSouthern DiscoveriesCruise MilfordMitre Peak CruisesPure MilfordJucy Cruize
Oct 202531.2%35.7%20.1%12.5%0.4%
Nov 202530.7%31.9%24.4%12.8%0.24%
Dec 202535.3%28%22.8%13.3%0.53%
Jan 202630.8%30.4%24.5%13.9%0.41%
Feb 202635.8%28.1%23.2%12.6%0.28%
Mar 202633%26%26.2%14.5%0.35%
Apr 202632.6%26.1%26.3%14.5%0.53%
May 202636.6%28.5%19.4%14.9%0.58%
Jun 202634.5%29.7%18.2%17%0.52%
Jul 202627.7%34.7%21.8%15.3%0.48%
Aug 202638.5%30.3%16.1%14.8%0.3%
Sep 2026—————

  1. 1.Southern Discoveries

    38.5%

    moved from 2nd to 1st · 2.5K estimated branded searches · +46.6% vs prior month · +10.8 points

  2. 2.Cruise Milford

    30.3%

    moved from 1st to 2nd · 2K estimated branded searches · -7.8% vs prior month · -4.4 points

  3. 3.Mitre Peak Cruises

    16.1%

    held 3rd · 1.1K estimated branded searches · -21.9% vs prior month · -5.7 points

  4. 4.Pure Milford

    14.8%

    held 4th · 980 estimated branded searches · +2.1% vs prior month · -0.5 points

  5. 5.Jucy Cruize

    0.3%

    held 5th · 20 estimated branded searches · -33.3% vs prior month · -0.2 points

Compare search popularity between Mitre Peak Cruises and its closest rivals

How has branded search demand for Mitre Peak Cruises changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mitre Peak Cruises in New Zealand fell from 2K to 1.1K.
  • Across the 11 months ending August 2026, Mitre Peak Cruises’ estimated Share of Search among milford sound cruises in New Zealand decreased from 20.1% to 16.1%.
  • Across the 11 months ending August 2026, Mitre Peak Cruises’ estimated Share of Search among milford sound cruises in New Zealand peaked at 26.3% in April 2026 and was lowest at 16.1% in August 2026.

How did search popularity change for New Zealand milford sound cruises in August 2026?

  1. In August 2026, Southern Discoveries overtook Cruise Milford to take the highest estimated Share of Search among milford sound cruises in New Zealand, at 38.5%.

  2. In August 2026, Mitre Peak Cruises lost estimated Share of Search among milford sound cruises in New Zealand, from 21.8% to 16.1%.

  3. In August 2026, Cruise Milford lost estimated Share of Search among milford sound cruises in New Zealand, from 34.7% to 30.3%.

  4. In August 2026, Pure Milford lost estimated Share of Search among milford sound cruises in New Zealand, from 15.3% to 14.8%.

  5. Estimated monthly branded searches for Jucy Cruize in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

How is Mitre Peak Cruises measured?

Brandwave collects information about searches that people make online using Mitre Peak Cruises’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • mitre peak cruises
  • mitre peak cruises new zealand
  • mitre peak cruises nz
  • mitre peak cruises reviews
  • mitrepeak com

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