How popular isCruise Milford in search?
In August 2026, there were an estimated 2K branded searches for Cruise Milford in New Zealand which is down 43.1% over the last 11 months. Cruise Milford holds 30.3% estimated Share of Search among New Zealand milford sound cruises and is ranked 2nd of 5 competitors for search popularity.
Southern Discoveries38.5%
Cruise Milford30.3%
Mitre Peak Cruises16.1%
Pure Milford14.8%- Jucy Cruize0.3%
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Which milford sound cruises compete with Cruise Milford?
Share of Search by month for Southern Discoveries, Cruise Milford, Mitre Peak Cruises, Pure Milford. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Discoveries | Cruise Milford | Mitre Peak Cruises | Pure Milford | Jucy Cruize |
|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 35.7% | 20.1% | 12.5% | 0.4% |
| Nov 2025 | 30.7% | 31.9% | 24.4% | 12.8% | 0.24% |
| Dec 2025 | 35.3% | 28% | 22.8% | 13.3% | 0.53% |
| Jan 2026 | 30.8% | 30.4% | 24.5% | 13.9% | 0.41% |
| Feb 2026 | 35.8% | 28.1% | 23.2% | 12.6% | 0.28% |
| Mar 2026 | 33% | 26% | 26.2% | 14.5% | 0.35% |
| Apr 2026 | 32.6% | 26.1% | 26.3% | 14.5% | 0.53% |
| May 2026 | 36.6% | 28.5% | 19.4% | 14.9% | 0.58% |
| Jun 2026 | 34.5% | 29.7% | 18.2% | 17% | 0.52% |
| Jul 2026 | 27.7% | 34.7% | 21.8% | 15.3% | 0.48% |
| Aug 2026 | 38.5% | 30.3% | 16.1% | 14.8% | 0.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 38.5% | 2.5K | +46.6% | +10.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.3% | 2K | -7.8% | -4.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 16.1% | 1.1K | -21.9% | -5.7 points | |
| 4, held 4th | 14.8% | 980 | +2.1% | -0.5 points | |
| 5, held 5th | 0.3% | 20 | -33.3% | -0.2 points |
38.5%
moved from 2nd to 1st · 2.5K estimated branded searches · +46.6% vs prior month · +10.8 points
30.3%
moved from 1st to 2nd · 2K estimated branded searches · -7.8% vs prior month · -4.4 points
16.1%
held 3rd · 1.1K estimated branded searches · -21.9% vs prior month · -5.7 points
14.8%
held 4th · 980 estimated branded searches · +2.1% vs prior month · -0.5 points
0.3%
held 5th · 20 estimated branded searches · -33.3% vs prior month · -0.2 points
Compare search popularity between Cruise Milford and its closest rivals
How has branded search demand for Cruise Milford changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cruise Milford in New Zealand fell from 3.5K to 2K.
- Across the 11 months ending August 2026, Cruise Milford’s estimated Share of Search among milford sound cruises in New Zealand decreased from 35.7% to 30.3%.
- Across the 11 months ending August 2026, Cruise Milford’s estimated Share of Search among milford sound cruises in New Zealand peaked at 35.7% in October 2025 and was lowest at 26% in March 2026.
- Across the 11 months ending August 2026, Cruise Milford fell from 1st to 2nd among milford sound cruises in New Zealand.
How did search popularity change for New Zealand milford sound cruises in August 2026?
5 changes
In August 2026, Southern Discoveries overtook Cruise Milford to take the highest estimated Share of Search among milford sound cruises in New Zealand, at 38.5%.
In August 2026, Mitre Peak Cruises lost estimated Share of Search among milford sound cruises in New Zealand, from 21.8% to 16.1%.
In August 2026, Cruise Milford lost estimated Share of Search among milford sound cruises in New Zealand, from 34.7% to 30.3%.
In August 2026, Pure Milford lost estimated Share of Search among milford sound cruises in New Zealand, from 15.3% to 14.8%.
Estimated monthly branded searches for Jucy Cruize in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.
How is Cruise Milford measured?
Brandwave collects information about searches that people make online using Cruise Milford’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- boat cruise milford sound
- cruise milford
- nature cruise milford sound
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Is Cruise Milford your brand?
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