Cruise Milford vs Jucy Cruize:Which is more popular by branded search in New Zealand?
In August 2026, Cruise Milford had more branded searches than Jucy Cruize among milford sound cruises in New Zealand. Cruise Milford was estimated to have 2K branded searches compared to Jucy Cruize’s 20, and held a 30.3% Share of Search versus Jucy Cruize’s 0.3%.
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Which is more popular in search, Cruise Milford or Jucy Cruize?
Compare the Milford Sound cruise operators visitors book in Fiordland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cruise Milford, Jucy Cruize. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Discoveries | Cruise Milford | Mitre Peak Cruises | Pure Milford | Jucy Cruize |
|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 35.7% | 20.1% | 12.5% | 0.4% |
| Nov 2025 | 30.7% | 31.9% | 24.4% | 12.8% | 0.24% |
| Dec 2025 | 35.3% | 28% | 22.8% | 13.3% | 0.53% |
| Jan 2026 | 30.8% | 30.4% | 24.5% | 13.9% | 0.41% |
| Feb 2026 | 35.8% | 28.1% | 23.2% | 12.6% | 0.28% |
| Mar 2026 | 33% | 26% | 26.2% | 14.5% | 0.35% |
| Apr 2026 | 32.6% | 26.1% | 26.3% | 14.5% | 0.53% |
| May 2026 | 36.6% | 28.5% | 19.4% | 14.9% | 0.58% |
| Jun 2026 | 34.5% | 29.7% | 18.2% | 17% | 0.52% |
| Jul 2026 | 27.7% | 34.7% | 21.8% | 15.3% | 0.48% |
| Aug 2026 | 38.5% | 30.3% | 16.1% | 14.8% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the Cruise Milford and Jucy Cruize comparison changed over the last 12 months?
3 findings
- Cruise Milford was ahead of Jucy Cruize in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cruise Milford’s estimated Share of Search among milford sound cruises in New Zealand moved from 35.7% to 30.3%, and its estimated monthly branded searches moved from 3.5K to 2K.
- Across the 11 months ending August 2026, Jucy Cruize’s estimated Share of Search among milford sound cruises in New Zealand moved from 0.4% to 0.3%, and its estimated monthly branded searches moved from 40 to 20.
How did search popularity change for New Zealand milford sound cruises in August 2026?
3 changes
In August 2026, Southern Discoveries overtook Cruise Milford to take the highest estimated Share of Search among milford sound cruises in New Zealand, at 38.5%.
In August 2026, Cruise Milford lost estimated Share of Search among milford sound cruises in New Zealand, from 34.7% to 30.3%.
Estimated monthly branded searches for Jucy Cruize in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cruise Milford’s and Jucy Cruize’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cruise Milford
3 branded search terms
- boat cruise milford sound
- cruise milford
- nature cruise milford sound
Jucy Cruize
1 branded search term
- jucy cruize
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