How popular isSouthern Discoveries in search?
In August 2026, there were an estimated 2.5K branded searches for Southern Discoveries in New Zealand which is down 17.5% over the last 11 months. Southern Discoveries holds 38.5% estimated Share of Search among New Zealand milford sound cruises and is ranked 1st of 5 competitors for search popularity.
Southern Discoveries38.5%
Cruise Milford30.3%
Mitre Peak Cruises16.1%
Pure Milford14.8%- Jucy Cruize0.3%
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Which milford sound cruises compete with Southern Discoveries?
Share of Search by month for Southern Discoveries, Cruise Milford, Mitre Peak Cruises, Pure Milford. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Discoveries | Cruise Milford | Mitre Peak Cruises | Pure Milford | Jucy Cruize |
|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 35.7% | 20.1% | 12.5% | 0.4% |
| Nov 2025 | 30.7% | 31.9% | 24.4% | 12.8% | 0.24% |
| Dec 2025 | 35.3% | 28% | 22.8% | 13.3% | 0.53% |
| Jan 2026 | 30.8% | 30.4% | 24.5% | 13.9% | 0.41% |
| Feb 2026 | 35.8% | 28.1% | 23.2% | 12.6% | 0.28% |
| Mar 2026 | 33% | 26% | 26.2% | 14.5% | 0.35% |
| Apr 2026 | 32.6% | 26.1% | 26.3% | 14.5% | 0.53% |
| May 2026 | 36.6% | 28.5% | 19.4% | 14.9% | 0.58% |
| Jun 2026 | 34.5% | 29.7% | 18.2% | 17% | 0.52% |
| Jul 2026 | 27.7% | 34.7% | 21.8% | 15.3% | 0.48% |
| Aug 2026 | 38.5% | 30.3% | 16.1% | 14.8% | 0.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 38.5% | 2.5K | +46.6% | +10.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.3% | 2K | -7.8% | -4.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 16.1% | 1.1K | -21.9% | -5.7 points | |
| 4, held 4th | 14.8% | 980 | +2.1% | -0.5 points | |
| 5, held 5th | 0.3% | 20 | -33.3% | -0.2 points |
38.5%
moved from 2nd to 1st · 2.5K estimated branded searches · +46.6% vs prior month · +10.8 points
30.3%
moved from 1st to 2nd · 2K estimated branded searches · -7.8% vs prior month · -4.4 points
16.1%
held 3rd · 1.1K estimated branded searches · -21.9% vs prior month · -5.7 points
14.8%
held 4th · 980 estimated branded searches · +2.1% vs prior month · -0.5 points
0.3%
held 5th · 20 estimated branded searches · -33.3% vs prior month · -0.2 points
Compare search popularity between Southern Discoveries and its closest rivals
- Southern Discoveries vs Cruise Milford: compare search popularity
- Southern Discoveries vs Mitre Peak Cruises: compare search popularity
- Southern Discoveries vs Pure Milford: compare search popularity
- Southern Discoveries vs Jucy Cruize: compare search popularity
- Compare Southern Discoveries with any brand
How has branded search demand for Southern Discoveries changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Southern Discoveries in New Zealand fell from 3.1K to 2.5K.
- Across the 11 months ending August 2026, Southern Discoveries’ estimated Share of Search among milford sound cruises in New Zealand increased from 31.2% to 38.5%.
- Across the 11 months ending August 2026, Southern Discoveries’ estimated Share of Search among milford sound cruises in New Zealand peaked at 38.5% in August 2026 and was lowest at 27.7% in July 2026.
- Across the 11 months ending August 2026, Southern Discoveries rose from 2nd to 1st among milford sound cruises in New Zealand.
How did search popularity change for New Zealand milford sound cruises in August 2026?
5 changes
In August 2026, Southern Discoveries overtook Cruise Milford to take the highest estimated Share of Search among milford sound cruises in New Zealand, at 38.5%.
In August 2026, Mitre Peak Cruises lost estimated Share of Search among milford sound cruises in New Zealand, from 21.8% to 16.1%.
In August 2026, Cruise Milford lost estimated Share of Search among milford sound cruises in New Zealand, from 34.7% to 30.3%.
In August 2026, Pure Milford lost estimated Share of Search among milford sound cruises in New Zealand, from 15.3% to 14.8%.
Estimated monthly branded searches for Jucy Cruize in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.
How is Southern Discoveries measured?
Brandwave collects information about searches that people make online using Southern Discoveries’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- southern discoveries
- southern discoveries cruise
- southern discoveries near me
- southern discoveries new zealand
- southern discoveries nz
- southern discoveries reviews
- southerndiscoveries
- southerndiscoveries co nz
Do you work for Southern Discoveries? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Southern Discoveries your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.