Brandwave

How popular isPure Milford in search?

In August 2026, there were an estimated 980 branded searches for Pure Milford in New Zealand which is down 21% over the last 11 months. Pure Milford holds 14.8% estimated Share of Search among New Zealand milford sound cruises and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Southern Discoveries38.5%
  2. Cruise Milford30.3%
  3. Mitre Peak Cruises16.1%
  4. Pure Milford14.8%
  5. Jucy Cruize0.3%
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Which milford sound cruises compete with Pure Milford?

Pure Milford against milford sound cruises in New Zealand, by month

Share of Search by month for Southern Discoveries, Cruise Milford, Mitre Peak Cruises, Pure Milford. The figures are in the table below the chart.

View monthly share of search table
MonthSouthern DiscoveriesCruise MilfordMitre Peak CruisesPure MilfordJucy Cruize
Oct 202531.2%35.7%20.1%12.5%0.4%
Nov 202530.7%31.9%24.4%12.8%0.24%
Dec 202535.3%28%22.8%13.3%0.53%
Jan 202630.8%30.4%24.5%13.9%0.41%
Feb 202635.8%28.1%23.2%12.6%0.28%
Mar 202633%26%26.2%14.5%0.35%
Apr 202632.6%26.1%26.3%14.5%0.53%
May 202636.6%28.5%19.4%14.9%0.58%
Jun 202634.5%29.7%18.2%17%0.52%
Jul 202627.7%34.7%21.8%15.3%0.48%
Aug 202638.5%30.3%16.1%14.8%0.3%
Sep 2026—————

  1. 1.Southern Discoveries

    38.5%

    moved from 2nd to 1st · 2.5K estimated branded searches · +46.6% vs prior month · +10.8 points

  2. 2.Cruise Milford

    30.3%

    moved from 1st to 2nd · 2K estimated branded searches · -7.8% vs prior month · -4.4 points

  3. 3.Mitre Peak Cruises

    16.1%

    held 3rd · 1.1K estimated branded searches · -21.9% vs prior month · -5.7 points

  4. 4.Pure Milford

    14.8%

    held 4th · 980 estimated branded searches · +2.1% vs prior month · -0.5 points

  5. 5.Jucy Cruize

    0.3%

    held 5th · 20 estimated branded searches · -33.3% vs prior month · -0.2 points

Compare search popularity between Pure Milford and its closest rivals

How has branded search demand for Pure Milford changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pure Milford in New Zealand fell from 1.2K to 980.
  • Across the 11 months ending August 2026, Pure Milford’s estimated Share of Search among milford sound cruises in New Zealand increased from 12.5% to 14.8%.
  • Across the 11 months ending August 2026, Pure Milford’s estimated Share of Search among milford sound cruises in New Zealand peaked at 17% in June 2026 and was lowest at 12.5% in October 2025.

How did search popularity change for New Zealand milford sound cruises in August 2026?

  1. In August 2026, Southern Discoveries overtook Cruise Milford to take the highest estimated Share of Search among milford sound cruises in New Zealand, at 38.5%.

  2. In August 2026, Mitre Peak Cruises lost estimated Share of Search among milford sound cruises in New Zealand, from 21.8% to 16.1%.

  3. In August 2026, Cruise Milford lost estimated Share of Search among milford sound cruises in New Zealand, from 34.7% to 30.3%.

  4. In August 2026, Pure Milford lost estimated Share of Search among milford sound cruises in New Zealand, from 15.3% to 14.8%.

  5. Estimated monthly branded searches for Jucy Cruize in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

How is Pure Milford measured?

Brandwave collects information about searches that people make online using Pure Milford’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • pure milford
  • pure milford cruise
  • pure milford milford sound cruise
  • pure milford near me
  • pure milford nz
  • pure milford review
  • puremilford
  • puremilford co nz

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How the Brand Demand Index is measured

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