Jucy Cruize vs Pure Milford:Which is more popular by branded search in New Zealand?
In August 2026, Pure Milford had more branded searches than Jucy Cruize among milford sound cruises in New Zealand. Pure Milford was estimated to have 980 branded searches compared to Jucy Cruize’s 20, and held a 14.8% Share of Search versus Jucy Cruize’s 0.3%.
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Which is more popular in search, Jucy Cruize or Pure Milford?
Compare the Milford Sound cruise operators visitors book in Fiordland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pure Milford, Jucy Cruize. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Discoveries | Cruise Milford | Mitre Peak Cruises | Pure Milford | Jucy Cruize |
|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 35.7% | 20.1% | 12.5% | 0.4% |
| Nov 2025 | 30.7% | 31.9% | 24.4% | 12.8% | 0.24% |
| Dec 2025 | 35.3% | 28% | 22.8% | 13.3% | 0.53% |
| Jan 2026 | 30.8% | 30.4% | 24.5% | 13.9% | 0.41% |
| Feb 2026 | 35.8% | 28.1% | 23.2% | 12.6% | 0.28% |
| Mar 2026 | 33% | 26% | 26.2% | 14.5% | 0.35% |
| Apr 2026 | 32.6% | 26.1% | 26.3% | 14.5% | 0.53% |
| May 2026 | 36.6% | 28.5% | 19.4% | 14.9% | 0.58% |
| Jun 2026 | 34.5% | 29.7% | 18.2% | 17% | 0.52% |
| Jul 2026 | 27.7% | 34.7% | 21.8% | 15.3% | 0.48% |
| Aug 2026 | 38.5% | 30.3% | 16.1% | 14.8% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the Jucy Cruize and Pure Milford comparison changed over the last 12 months?
3 findings
- Pure Milford was ahead of Jucy Cruize in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jucy Cruize’s estimated Share of Search among milford sound cruises in New Zealand moved from 0.4% to 0.3%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 11 months ending August 2026, Pure Milford’s estimated Share of Search among milford sound cruises in New Zealand moved from 12.5% to 14.8%, and its estimated monthly branded searches moved from 1.2K to 980.
How did search popularity change for New Zealand milford sound cruises in August 2026?
2 changes
In August 2026, Pure Milford lost estimated Share of Search among milford sound cruises in New Zealand, from 15.3% to 14.8%.
Estimated monthly branded searches for Jucy Cruize in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Jucy Cruize’s and Pure Milford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jucy Cruize
1 branded search term
- jucy cruize
Pure Milford
8 branded search terms
- pure milford
- pure milford cruise
- pure milford milford sound cruise
- pure milford near me
- pure milford nz
- pure milford review
- puremilford
- puremilford co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.