Meltwater vs Talkwalker:Which is more popular by branded search in New Zealand?
In August 2026, Meltwater had more branded searches than Talkwalker among media monitoring and social listening tools in New Zealand. Meltwater was estimated to have 220 branded searches compared to Talkwalker’s 20, and held a 27.8% Share of Search versus Talkwalker’s 2.5%.
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Which is more popular in search, Meltwater or Talkwalker?
Compare the media monitoring and social listening tools New Zealand communications teams track coverage with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Meltwater, Talkwalker. The figures are in the table below the chart.
View monthly share of search table
| Month | Isentia | Brandwatch | Meltwater | Muck Rack | Mention | Talkwalker |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 18.3% | 21.5% | 7.5% | 2.2% | 4.3% |
| Nov 2025 | 46.7% | 20.7% | 21.7% | 4.3% | 2.2% | 4.3% |
| Dec 2025 | 47.2% | 16.7% | 25% | 5.6% | 1.4% | 4.2% |
| Jan 2026 | 42.7% | 20% | 22.7% | 5.3% | 4% | 5.3% |
| Feb 2026 | 40% | 21.3% | 22.7% | 8% | 1.3% | 6.7% |
| Mar 2026 | 42.5% | 19.5% | 23% | 5.7% | 2.3% | 6.9% |
| Apr 2026 | 41.2% | 20% | 28.2% | 5.9% | 1.2% | 3.5% |
| May 2026 | 50.6% | 16.9% | 23.6% | 5.6% | 1.1% | 2.2% |
| Jun 2026 | 48.1% | 19.5% | 20.8% | 6.5% | 1.3% | 3.9% |
| Jul 2026 | 43% | 16.3% | 29.1% | 7% | 1.2% | 3.5% |
| Aug 2026 | 31.6% | 30.4% | 27.8% | 5.1% | 2.5% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Meltwater and Talkwalker comparison changed over the last 12 months?
3 findings
- Meltwater was ahead of Talkwalker in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among media monitoring and social listening tools in New Zealand moved from 21.5% to 27.8%, and its estimated monthly branded searches moved from 200 to 220.
- Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring and social listening tools in New Zealand moved from 4.3% to 2.5%, and its estimated monthly branded searches moved from 40 to 20.
How did search popularity change for New Zealand media monitoring and social listening tools in August 2026?
4 changes
In August 2026, Brandwatch overtook Meltwater to rank 2nd among media monitoring and social listening tools in New Zealand, at 30.4%.
In August 2026, Mention overtook Talkwalker to rank 5th among media monitoring and social listening tools in New Zealand, at 2.5%.
In August 2026, Meltwater lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 29.1% to 27.8%.
In August 2026, Talkwalker lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 3.5% to 2.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Meltwater’s and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Meltwater
7 branded search terms
- meltwater
- meltwater com
- meltwater media monitoring
- meltwater monitoring
- meltwater near me
- meltwater nz
- meltwater social listening
Talkwalker
3 branded search terms
- talkwalker
- talkwalker media monitoring
- talkwalker social listening
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.