How popular isTalkwalker in search?
In August 2026, there were an estimated 20 branded searches for Talkwalker in New Zealand which is down 50% over the last 11 months. Talkwalker holds 2.5% estimated Share of Search among New Zealand media monitoring and social listening tools and is ranked 6th of 6 competitors for search popularity.
Isentia31.6%
Brandwatch30.4%
Meltwater27.8%
Muck Rack5.1%
Mention2.5%
Talkwalker2.5%
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Which media monitoring and social listening tools compete with Talkwalker?
Share of Search by month for Isentia, Brandwatch, Meltwater, Muck Rack, Mention, Talkwalker. The figures are in the table below the chart.
View monthly share of search table
| Month | Isentia | Brandwatch | Meltwater | Muck Rack | Mention | Talkwalker |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 18.3% | 21.5% | 7.5% | 2.2% | 4.3% |
| Nov 2025 | 46.7% | 20.7% | 21.7% | 4.3% | 2.2% | 4.3% |
| Dec 2025 | 47.2% | 16.7% | 25% | 5.6% | 1.4% | 4.2% |
| Jan 2026 | 42.7% | 20% | 22.7% | 5.3% | 4% | 5.3% |
| Feb 2026 | 40% | 21.3% | 22.7% | 8% | 1.3% | 6.7% |
| Mar 2026 | 42.5% | 19.5% | 23% | 5.7% | 2.3% | 6.9% |
| Apr 2026 | 41.2% | 20% | 28.2% | 5.9% | 1.2% | 3.5% |
| May 2026 | 50.6% | 16.9% | 23.6% | 5.6% | 1.1% | 2.2% |
| Jun 2026 | 48.1% | 19.5% | 20.8% | 6.5% | 1.3% | 3.9% |
| Jul 2026 | 43% | 16.3% | 29.1% | 7% | 1.2% | 3.5% |
| Aug 2026 | 31.6% | 30.4% | 27.8% | 5.1% | 2.5% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.6% | 250 | -32.4% | -11.4 points | |
| 2, moved from 3rd to 2nd | 30.4% | 240 | +71.4% | +14.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 27.8% | 220 | -12% | -1.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.1% | 40 | -33.3% | -1.9 points | |
| 5, moved from 6th to 5th | 2.5% | 20 | +100% | +1.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.5% | 20 | -33.3% | -1 pointsmoved from 5th to 6th |
1.
Isentia31.6%
held 1st · 250 estimated branded searches · -32.4% vs prior month · -11.4 points
30.4%
moved from 3rd to 2nd · 240 estimated branded searches · +71.4% vs prior month · +14.1 points
27.8%
moved from 2nd to 3rd · 220 estimated branded searches · -12% vs prior month · -1.2 points
5.1%
held 4th · 40 estimated branded searches · -33.3% vs prior month · -1.9 points
5.
Mention2.5%
moved from 6th to 5th · 20 estimated branded searches · +100% vs prior month · +1.4 points
2.5%
moved from 5th to 6th · 20 estimated branded searches · -33.3% vs prior month · -1 points
Compare search popularity between Talkwalker and its closest rivals
How has branded search demand for Talkwalker changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Talkwalker in New Zealand fell from 40 to 20.
- Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring and social listening tools in New Zealand decreased from 4.3% to 2.5%.
- Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring and social listening tools in New Zealand peaked at 6.9% in March 2026 and was lowest at 2.2% in May 2026.
- Across the 11 months ending August 2026, Talkwalker fell from 5th to 6th among media monitoring and social listening tools in New Zealand.
How did search popularity change for New Zealand media monitoring and social listening tools in August 2026?
6 changes
In August 2026, Brandwatch overtook Meltwater to rank 2nd among media monitoring and social listening tools in New Zealand, at 30.4%.
In August 2026, Mention overtook Talkwalker to rank 5th among media monitoring and social listening tools in New Zealand, at 2.5%.
In August 2026, Isentia lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 43% to 31.6%.
In August 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 7% to 5.1%.
In August 2026, Meltwater lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 29.1% to 27.8%.
In August 2026, Talkwalker lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 3.5% to 2.5%.
How is Talkwalker measured?
Brandwave collects information about searches that people make online using Talkwalker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- talkwalker
- talkwalker media monitoring
- talkwalker social listening
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Is Talkwalker your brand?
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