Brandwave

Sprout Social vs Talkwalker:Which is more popular in New Zealand?

In October 2026, Sprout Social had more branded searches than Talkwalker among media monitoring and social listening tools in New Zealand. Sprout Social had about 260 branded searches, while Talkwalker had 40. Sprout Social made up 20.5% of all media monitoring and social listening tool searches we track, and Talkwalker accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about media monitoring and social listening tools, Sprout Social and Talkwalker each appeared in three of the five answers. Sprout Social and Talkwalker were each mentioned first in two of the four answers that named either.

Among media monitoring and social listening tools in New Zealand in October 2026

Who do people search for more?

Sprout Social, about 7 searches for every 1 for Talkwalker

Sprout Social 260 searchesTalkwalker 40 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Sprout Social in 3 of 5Talkwalker in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Sprout Social first in 2Talkwalker first in 2

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Top media monitoring and social listening tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sprout Social and Talkwalker were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sprout Social and Talkwalker were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brandwatch1st
  2. Meltwater2nd
  3. Streem3rd
  4. Brand244th
  5. Sprout Social5th
  6. Talkwalker6th
  7. Isentia7th
  8. Mention8th
  9. Muck Rack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meltwater4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brand244 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Streem3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprout Social3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talkwalker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isentia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mention1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muck Rack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about media monitoring and social listening tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Sprout Social or Talkwalker more popular in search?

This chart shows how often people search Google for Sprout Social and Talkwalker by name. Each line represents a brand's share of searches for all nine media monitoring and social listening tools we track, month by month, from searches in New Zealand.

Sprout Social and Talkwalker among media monitoring and social listening tools in New Zealand, by month

Share of searches by month for Sprout Social, Talkwalker. The figures are in the table below the chart.

View monthly share of searches table
MonthStreemSprout SocialIsentiaBrandwatchMeltwaterMuck RackTalkwalkerBrand24Mention
Nov 202517.9%25%25.6%11.5%11.5%2.6%2.6%1.9%1.3%
Dec 202517.7%25.8%25.8%8.9%12.9%3.2%2.4%2.4%0.81%
Jan 202621.4%24.4%20.6%11.5%11.5%3.1%3.1%2.3%2.3%
Feb 202631.3%23.9%16.6%9.2%9.8%3.1%3.1%2.5%0.61%
Mar 202629.5%22.5%19.1%8.7%11%2.3%3.5%2.3%1.2%
Apr 202631.6%16.5%20.3%10.1%13.9%3.2%1.9%1.9%0.63%
May 202626.4%20.1%25.2%9.4%11.9%3.1%1.3%1.9%0.63%
Jun 202627%21.6%22.3%10.1%10.1%3.4%2%2.7%0.68%
Jul 202622.1%25.3%20.8%9.1%14.9%3.2%1.9%1.9%0.65%
Aug 202624%26.7%15.1%15.1%13%2.1%1.4%1.4%1.4%
Sep 202621.6%23.9%20.1%11.2%13.4%3.7%3%2.2%0.75%
Oct 202624.4%20.5%17.3%15%14.2%3.1%3.1%1.6%0.79%

How has branded search for Sprout Social and Talkwalker changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand media monitoring and social listening tools in October 2026?

2 changes

  1. In October 2026, Streem overtook Sprout Social to become the leader among media monitoring and social listening tools in New Zealand, with 24.4% of the searches.

  2. In October 2026, Sprout Social lost share of searches among media monitoring and social listening tools in New Zealand, from 23.9% to 20.5%.

How are Sprout Social’s and Talkwalker’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Sprout Social’s and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sprout Social

2 branded search terms

  • sprout social
  • sproutsocial

Talkwalker

3 branded search terms

  • talkwalker
  • talkwalker media monitoring
  • talkwalker social listening

How the Brand Demand Index is measured

Other head-to-heads among media monitoring and social listening tools

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