Mention vs Talkwalker:Which is more popular by branded search in New Zealand?
In August 2026, Mention and Talkwalker were level on Share of Search among media monitoring and social listening tools in New Zealand, with an estimated 20 branded searches each, at 2.5% estimated Share of Search each.
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Which is more popular in search, Mention or Talkwalker?
Compare the media monitoring and social listening tools New Zealand communications teams track coverage with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mention, Talkwalker. The figures are in the table below the chart.
View monthly share of search table
| Month | Isentia | Brandwatch | Meltwater | Muck Rack | Mention | Talkwalker |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 18.3% | 21.5% | 7.5% | 2.2% | 4.3% |
| Nov 2025 | 46.7% | 20.7% | 21.7% | 4.3% | 2.2% | 4.3% |
| Dec 2025 | 47.2% | 16.7% | 25% | 5.6% | 1.4% | 4.2% |
| Jan 2026 | 42.7% | 20% | 22.7% | 5.3% | 4% | 5.3% |
| Feb 2026 | 40% | 21.3% | 22.7% | 8% | 1.3% | 6.7% |
| Mar 2026 | 42.5% | 19.5% | 23% | 5.7% | 2.3% | 6.9% |
| Apr 2026 | 41.2% | 20% | 28.2% | 5.9% | 1.2% | 3.5% |
| May 2026 | 50.6% | 16.9% | 23.6% | 5.6% | 1.1% | 2.2% |
| Jun 2026 | 48.1% | 19.5% | 20.8% | 6.5% | 1.3% | 3.9% |
| Jul 2026 | 43% | 16.3% | 29.1% | 7% | 1.2% | 3.5% |
| Aug 2026 | 31.6% | 30.4% | 27.8% | 5.1% | 2.5% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mention and Talkwalker comparison changed over the last 12 months?
3 findings
- Mention was ahead of Talkwalker in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mention’s estimated Share of Search among media monitoring and social listening tools in New Zealand moved from 2.2% to 2.5%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring and social listening tools in New Zealand moved from 4.3% to 2.5%, and its estimated monthly branded searches moved from 40 to 20.
How did search popularity change for New Zealand media monitoring and social listening tools in August 2026?
2 changes
In August 2026, Mention overtook Talkwalker to rank 5th among media monitoring and social listening tools in New Zealand, at 2.5%.
In August 2026, Talkwalker lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 3.5% to 2.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Mention’s and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mention
4 branded search terms
- mention app
- mention media monitoring
- mention monitoring
- mention social listening
Talkwalker
3 branded search terms
- talkwalker
- talkwalker media monitoring
- talkwalker social listening
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