Muck Rack vs Talkwalker:Which is more popular by branded search in New Zealand?
In August 2026, Muck Rack had more branded searches than Talkwalker among media monitoring and social listening tools in New Zealand. Muck Rack was estimated to have 40 branded searches compared to Talkwalker’s 20, and held a 5.1% Share of Search versus Talkwalker’s 2.5%.
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Which is more popular in search, Muck Rack or Talkwalker?
Compare the media monitoring and social listening tools New Zealand communications teams track coverage with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Muck Rack, Talkwalker. The figures are in the table below the chart.
View monthly share of search table
| Month | Isentia | Brandwatch | Meltwater | Muck Rack | Mention | Talkwalker |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 18.3% | 21.5% | 7.5% | 2.2% | 4.3% |
| Nov 2025 | 46.7% | 20.7% | 21.7% | 4.3% | 2.2% | 4.3% |
| Dec 2025 | 47.2% | 16.7% | 25% | 5.6% | 1.4% | 4.2% |
| Jan 2026 | 42.7% | 20% | 22.7% | 5.3% | 4% | 5.3% |
| Feb 2026 | 40% | 21.3% | 22.7% | 8% | 1.3% | 6.7% |
| Mar 2026 | 42.5% | 19.5% | 23% | 5.7% | 2.3% | 6.9% |
| Apr 2026 | 41.2% | 20% | 28.2% | 5.9% | 1.2% | 3.5% |
| May 2026 | 50.6% | 16.9% | 23.6% | 5.6% | 1.1% | 2.2% |
| Jun 2026 | 48.1% | 19.5% | 20.8% | 6.5% | 1.3% | 3.9% |
| Jul 2026 | 43% | 16.3% | 29.1% | 7% | 1.2% | 3.5% |
| Aug 2026 | 31.6% | 30.4% | 27.8% | 5.1% | 2.5% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Muck Rack and Talkwalker comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Talkwalker took it in March 2026, Muck Rack took it in April 2026.
- Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among media monitoring and social listening tools in New Zealand moved from 7.5% to 5.1%, and its estimated monthly branded searches moved from 70 to 40.
- Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring and social listening tools in New Zealand moved from 4.3% to 2.5%, and its estimated monthly branded searches moved from 40 to 20.
How did search popularity change for New Zealand media monitoring and social listening tools in August 2026?
3 changes
In August 2026, Mention overtook Talkwalker to rank 5th among media monitoring and social listening tools in New Zealand, at 2.5%.
In August 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 7% to 5.1%.
In August 2026, Talkwalker lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 3.5% to 2.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Muck Rack’s and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Muck Rack
5 branded search terms
- muck rack
- muck rack media monitoring
- muck rack social listening
- muckrack
- muckrack media monitoring
Talkwalker
3 branded search terms
- talkwalker
- talkwalker media monitoring
- talkwalker social listening
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.