Brandwave

How popular isMeltwater in search?

In August 2026, there were an estimated 220 branded searches for Meltwater in New Zealand which is up 10% over the last 11 months. Meltwater holds 27.8% estimated Share of Search among New Zealand media monitoring and social listening tools and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Isentia31.6%
  2. Brandwatch30.4%
  3. Meltwater27.8%
  4. Muck Rack5.1%
  5. Mention2.5%
  6. Talkwalker2.5%
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Which media monitoring and social listening tools compete with Meltwater?

Meltwater against media monitoring and social listening tools in New Zealand, by month

Share of Search by month for Isentia, Brandwatch, Meltwater, Muck Rack, Mention, Talkwalker. The figures are in the table below the chart.

View monthly share of search table
MonthIsentiaBrandwatchMeltwaterMuck RackMentionTalkwalker
Oct 202546.2%18.3%21.5%7.5%2.2%4.3%
Nov 202546.7%20.7%21.7%4.3%2.2%4.3%
Dec 202547.2%16.7%25%5.6%1.4%4.2%
Jan 202642.7%20%22.7%5.3%4%5.3%
Feb 202640%21.3%22.7%8%1.3%6.7%
Mar 202642.5%19.5%23%5.7%2.3%6.9%
Apr 202641.2%20%28.2%5.9%1.2%3.5%
May 202650.6%16.9%23.6%5.6%1.1%2.2%
Jun 202648.1%19.5%20.8%6.5%1.3%3.9%
Jul 202643%16.3%29.1%7%1.2%3.5%
Aug 202631.6%30.4%27.8%5.1%2.5%2.5%
Sep 2026——————
  1. 1.Isentia

    31.6%

    held 1st · 250 estimated branded searches · -32.4% vs prior month · -11.4 points

  2. 2.Brandwatch

    30.4%

    moved from 3rd to 2nd · 240 estimated branded searches · +71.4% vs prior month · +14.1 points

  3. 3.Meltwater

    27.8%

    moved from 2nd to 3rd · 220 estimated branded searches · -12% vs prior month · -1.2 points

  4. 4.Muck Rack

    5.1%

    held 4th · 40 estimated branded searches · -33.3% vs prior month · -1.9 points

  5. 5.Mention

    2.5%

    moved from 6th to 5th · 20 estimated branded searches · +100% vs prior month · +1.4 points

  6. moved from 5th to 6th · 20 estimated branded searches · -33.3% vs prior month · -1 points

Compare search popularity between Meltwater and its closest rivals

How has branded search demand for Meltwater changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Meltwater in New Zealand rose from 200 to 220.
  • Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among media monitoring and social listening tools in New Zealand increased from 21.5% to 27.8%.
  • Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among media monitoring and social listening tools in New Zealand peaked at 29.1% in July 2026 and was lowest at 20.8% in June 2026.
  • Across the 11 months ending August 2026, Meltwater fell from 2nd to 3rd among media monitoring and social listening tools in New Zealand.

How did search popularity change for New Zealand media monitoring and social listening tools in August 2026?

  1. In August 2026, Brandwatch overtook Meltwater to rank 2nd among media monitoring and social listening tools in New Zealand, at 30.4%.

  2. In August 2026, Mention overtook Talkwalker to rank 5th among media monitoring and social listening tools in New Zealand, at 2.5%.

  3. In August 2026, Isentia lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 43% to 31.6%.

  4. In August 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 7% to 5.1%.

  5. In August 2026, Meltwater lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 29.1% to 27.8%.

  6. In August 2026, Talkwalker lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 3.5% to 2.5%.

How is Meltwater measured?

Brandwave collects information about searches that people make online using Meltwater’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • meltwater
  • meltwater com
  • meltwater media monitoring
  • meltwater monitoring
  • meltwater near me
  • meltwater nz
  • meltwater social listening

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How the Brand Demand Index is measured

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