Brandwave

Meadowlark vs Rachel Stichbury:Which is more popular?

In September 2026, Meadowlark had more branded searches than Rachel Stichbury among designer jewellery brands in New Zealand. Meadowlark had about 1,170 branded searches, while Rachel Stichbury had 100. Meadowlark made up 5.6% of all designer jewellery brand searches we track, and Rachel Stichbury accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about designer jewellery brands, Meadowlark appeared in three of the four answers and Rachel Stichbury in two. Meadowlark was mentioned before Rachel Stichbury in every answer.

Among designer jewellery brands in New Zealand in September 2026

Who do people search for more?

Meadowlark, about 12 searches for every 1 for Rachel Stichbury

Meadowlark 1.2K searchesRachel Stichbury 100 searches

Who does AI mention more?

Meadowlark, mentioned in 3 of 4 answers, Rachel Stichbury in 2

Meadowlark in 3 of 4Rachel Stichbury in 2 of 4

Who does AI recommend more?

Meadowlark, named ahead of Rachel Stichbury in every answer

Meadowlark first in 3Rachel Stichbury never first

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Top designer jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Meadowlark was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Rachel Stichbury was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Meadowlark was listed before Rachel Stichbury in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meadowlark1st
  2. Zoe & Morgan2nd
  3. Layla Kaisi Collection3rd
  4. Rachel Stichbury4th
  5. Stolen Girlfriends Club5th
  6. Nick Von K–
  7. Bare Jewellery–
  8. Morris & Watson–
  9. Silk & Steel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoe & Morgan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Meadowlark3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rachel Stichbury2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Layla Kaisi Collection2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stolen Girlfriends Club1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nick Von K0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bare Jewellery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Morris & Watson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Silk & Steel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about designer jewellery brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Meadowlark or Rachel Stichbury more popular in search?

This chart shows how often people search Google for Meadowlark and Rachel Stichbury by name. Each line represents a brand's share of searches for all nine designer jewellery brands we track, month by month, from searches in New Zealand.

Meadowlark and Rachel Stichbury among designer jewellery brands in New Zealand, by month

Share of searches by month for Meadowlark, Rachel Stichbury. The figures are in the table below the chart.

View monthly share of searches table
MonthStolen Girlfriends ClubZoe & MorganNick Von KBare JewelleryMorris & WatsonMeadowlarkSilk & SteelRachel StichburyLayla Kaisi Collection
Oct 202519.5%19.7%12.8%10.8%29.3%2.9%4.4%0.31%0.31%
Nov 202522.6%28.6%12.1%19.3%10.4%2.7%3.7%0.29%0.4%
Dec 202523%22.1%13.6%14.8%18%3.5%4.3%0.3%0.23%
Jan 202617.7%16.7%10%11.4%37.4%3.4%2.7%0.34%0.42%
Feb 202615.2%15.1%10.8%10.3%41.3%3.7%3%0.42%0.29%
Mar 202619.4%23.5%10%16.2%23.4%3.6%3.1%0.43%0.32%
Apr 202621.1%20.5%16%11.3%20.4%4.9%5%0.34%0.4%
May 202623.8%18.6%15.3%13.1%18.6%5.4%4.5%0.41%0.26%
Jun 202627.5%14.3%12.8%18.7%17.6%5%3.5%0.34%0.25%
Jul 202623.1%27.2%15.5%10%14.6%5.3%3.6%0.4%0.25%
Aug 202628%18.4%14.7%13.1%14.7%5.8%4.5%0.46%0.46%
Sep 202635.8%17.2%13.6%12.1%11.4%5.6%3.4%0.48%0.33%

How has the Meadowlark and Rachel Stichbury comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand designer jewellery brands in September 2026?

2 changes

  1. In September 2026, Rachel Stichbury rose from 9th to 8th among designer jewellery brands in New Zealand.

  2. Estimated monthly branded searches for Meadowlark in New Zealand rose 80% over 12 measured months, from 650 to 1.2K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Meadowlark’s and Rachel Stichbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Meadowlark

2 branded search terms

  • meadowlark jewellery
  • meadowlark rings

Rachel Stichbury

2 branded search terms

  • rachel stichbury
  • stichbury

How the Brand Demand Index is measured

Other head-to-heads among designer jewellery brands

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