Brandwave

Meadow Fresh vs Oatly:Which is more popular?

In September 2026, Meadow Fresh had more branded searches than Oatly among milk brands in New Zealand. Meadow Fresh had about 1,450 branded searches, while Oatly had 430. Meadow Fresh made up 11.8% of all milk brand searches we track, and Oatly accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about milk brands, Meadow Fresh appeared in all five answers and Oatly in none.

Among milk brands in New Zealand in September 2026

Who do people search for more?

Meadow Fresh, about 3 searches for every 1 for Oatly

Meadow Fresh 1.4K searchesOatly 430 searches

Who does AI mention more?

Meadow Fresh, mentioned in every answer we collected

Meadow Fresh in 5 of 5Oatly in 0 of 5

Who does AI recommend more?

Meadow Fresh, the only one of the two named

Meadow Fresh first in 4Oatly never named

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Top milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Meadow Fresh appeared in all five answers. Oatly did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anchor1st
  2. Meadow Fresh2nd
  3. Lewis Road Creamery3rd
  4. a2 Milk4th
  5. Puhoi Valley4th
  6. Alpro–
  7. Oatly–
  8. Oob–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meadow Fresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anchor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • a2 Milk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puhoi Valley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oob0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about milk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Meadow Fresh or Oatly more popular in search?

This chart shows how often people search Google for Meadow Fresh and Oatly by name. Each line represents a brand's share of searches for all eight milk brands we track, month by month, from searches in New Zealand.

Meadow Fresh and Oatly among milk brands in New Zealand, by month

Share of searches by month for Meadow Fresh, Oatly. The figures are in the table below the chart.

View monthly share of searches table
MonthAnchora2 MilkLewis Road CreameryMeadow FreshPuhoi ValleyAlproOatlyOob
Oct 202526.8%24.7%9.9%17.3%12.6%3.7%4.4%0.59%
Nov 202527.2%28.7%8.2%17.7%10%3.4%4.2%0.6%
Dec 202531%21.3%9.3%18.2%11.4%4.7%3.6%0.49%
Jan 202627.1%27.6%9.6%15%12.7%3.4%4%0.57%
Feb 202623.7%28.9%9.4%19%9.6%2.8%6.3%0.4%
Mar 202627.9%25.6%10.8%19%9.1%3%4.2%0.38%
Apr 202623.5%39.9%7.8%14.4%7.7%2.8%3.5%0.2%
May 202621.2%36.9%10%14.7%10.2%2.8%3.9%0.28%
Jun 202624.8%32.5%10.9%16.4%9.1%2.6%3.5%0.3%
Jul 202627.1%30%13.1%14.2%9%2.7%3.7%0.22%
Aug 202626.5%29.5%12.4%12.4%11.9%2.3%4.6%0.49%
Sep 202632.2%23.1%14.4%11.8%10.8%3.9%3.5%0.33%

How has the Meadow Fresh and Oatly comparison changed over the last 12 months?

3 findings
  • Meadow Fresh was ahead of Oatly in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Meadow Fresh’s share of searches among milk brands in New Zealand moved from 17.3% to 11.8%, and its estimated monthly branded searches moved from 2.1K to 1.4K.
  • Across the 12 months ending September 2026, Oatly’s share of searches among milk brands in New Zealand moved from 4.4% to 3.5%, and its estimated monthly branded searches moved from 530 to 430.

How did search popularity change for New Zealand milk brands in September 2026?

3 changes

  1. In September 2026, Alpro overtook Oatly to rank 6th among milk brands in New Zealand, with 3.9% of the searches.

  2. In September 2026, Oatly lost share of searches among milk brands in New Zealand, from 4.6% to 3.5%.

  3. In September 2026, Meadow Fresh lost share of searches among milk brands in New Zealand, from 12.4% to 11.8%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Meadow Fresh’s and Oatly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Meadow Fresh

8 branded search terms

  • meadow fresh
  • meadow fresh custard
  • meadow fresh dairy
  • meadow fresh milk
  • meadow fresh yogurt
  • meadowfresh
  • meadowfresh dairy
  • meadowfresh milk

Oatly

2 branded search terms

  • oatly
  • oatly milk

How the Brand Demand Index is measured

Other head-to-heads among milk brands

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