Maybelline vs Natasha Denona:Which is more popular?
In September 2026, Maybelline had more branded searches than Natasha Denona among eyeshadow palette brands in New Zealand. Maybelline had about 12,700 branded searches, while Natasha Denona had 480. Maybelline made up 48.5% of all eyeshadow palette brand searches we track, and Natasha Denona accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about eyeshadow palette brands, Maybelline and Natasha Denona each appeared in three of the four answers. Natasha Denona was mentioned before Maybelline in two out of three answers.
Who do people search for more?
Maybelline, about 26 searches for every 1 for Natasha Denona
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Natasha Denona, named ahead of Maybelline in 2 of 3 answers
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Top eyeshadow palette brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Maybelline was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Natasha Denona was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Natasha Denona was listed before Maybelline in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maybelline3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Anastasia Beverly Hills3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Natasha Denona3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Huda Beauty2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
MAC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Charlotte Tilbury0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bobbi Brown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about eyeshadow palette brands
4 answers
Asked ChatGPT
“Which eyeshadow palette brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eyeshadow palette brands in New Zealand?”
Asked ChatGPT
“What's the best eyeshadow palette brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“eyeshadow palette nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“neutral eyeshadow palette”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Maybelline or Natasha Denona more popular in search?
This chart shows how often people search Google for Maybelline and Natasha Denona by name. Each line represents a brand's share of searches for all seven eyeshadow palette brands we track, month by month, from searches in New Zealand.
Share of searches by month for Maybelline, Natasha Denona. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | Charlotte Tilbury | Huda Beauty | Bobbi Brown | MAC | Anastasia Beverly Hills | Natasha Denona |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 21.1% | 12.6% | 9.5% | 6.9% | 4.4% | 2.1% |
| Nov 2025 | 38.6% | 20.6% | 20.4% | 8.1% | 6.9% | 3.2% | 2.2% |
| Dec 2025 | 45.4% | 22.5% | 11.8% | 8.4% | 6% | 4% | 1.8% |
| Jan 2026 | 45.6% | 20.2% | 16.8% | 7.1% | 5.4% | 2.9% | 1.9% |
| Feb 2026 | 49.2% | 19.4% | 12.5% | 7.5% | 6.5% | 3.5% | 1.5% |
| Mar 2026 | 51.4% | 18.1% | 11.3% | 6.6% | 8.1% | 3.1% | 1.4% |
| Apr 2026 | 48.7% | 22% | 11.7% | 6.6% | 5.7% | 3.7% | 1.7% |
| May 2026 | 49.9% | 20.4% | 11.5% | 7.1% | 6.2% | 2.9% | 1.9% |
| Jun 2026 | 47.2% | 26.3% | 10.9% | 5.9% | 5.6% | 2.7% | 1.5% |
| Jul 2026 | 50.9% | 21.4% | 10.7% | 6.5% | 5.3% | 3.6% | 1.6% |
| Aug 2026 | 51.4% | 20.2% | 11.8% | 6.1% | 4.9% | 3.9% | 1.9% |
| Sep 2026 | 48.5% | 20.7% | 11.9% | 7.4% | 6.3% | 3.4% | 1.8% |
How has the Maybelline and Natasha Denona comparison changed over the last 12 months?
3 findings
- Maybelline was ahead of Natasha Denona in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maybelline’s share of searches among eyeshadow palette brands in New Zealand moved from 43.4% to 48.5%, and its estimated monthly branded searches moved from 9.8K to 12.7K.
- Across the 12 months ending September 2026, Natasha Denona’s share of searches among eyeshadow palette brands in New Zealand moved from 2.1% to 1.8%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for New Zealand eyeshadow palette brands in September 2026?
1 change
In September 2026, Maybelline lost share of searches among eyeshadow palette brands in New Zealand, from 51.4% to 48.5%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Maybelline’s and Natasha Denona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maybelline
10 branded search terms
- maybelline
- maybelline concealer
- maybelline fit concealer
- maybelline fit me
- maybelline foundation
- maybelline lipstick
- maybelline mascara
- maybelline poreless powder
- maybelline skin tint
- maybelline skyhigh mascara
Natasha Denona
1 branded search term
- natasha denona
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