Marsden Winery vs Plough & Feather:Which is more popular by branded search in New Zealand?
In August 2026, Plough & Feather had more branded searches than Marsden Winery among kerikeri restaurants in New Zealand. Plough & Feather was estimated to have 3K branded searches compared to Marsden Winery’s 1.3K, and held a 55.4% Share of Search versus Marsden Winery’s 23.1%.
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Which is more popular in search, Marsden Winery or Plough & Feather?
Compare restaurants, vineyard dining and gastropubs in Kerikeri, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Plough & Feather, Marsden Winery. The figures are in the table below the chart.
View monthly share of search table
| Month | Plough & Feather | Marsden Winery | Black Olive |
|---|---|---|---|
| Oct 2025 | 59.1% | 26.4% | 14.5% |
| Nov 2025 | 60.9% | 26.7% | 12.4% |
| Dec 2025 | 68% | 23.4% | 8.6% |
| Jan 2026 | 66.6% | 23.4% | 10% |
| Feb 2026 | 64.2% | 23.4% | 12.4% |
| Mar 2026 | 64.1% | 23.5% | 12.5% |
| Apr 2026 | 61.4% | 25.1% | 13.6% |
| May 2026 | 53.4% | 24.1% | 22.5% |
| Jun 2026 | 55.7% | 24.1% | 20.2% |
| Jul 2026 | 57.1% | 21.5% | 21.4% |
| Aug 2026 | 55.4% | 23.1% | 21.6% |
| Sep 2026 | — | — | — |
How has the Marsden Winery and Plough & Feather comparison changed over the last 12 months?
3 findings
- Plough & Feather was ahead of Marsden Winery in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marsden Winery’s estimated Share of Search among kerikeri restaurants in New Zealand moved from 26.4% to 23.1%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 11 months ending August 2026, Plough & Feather’s estimated Share of Search among kerikeri restaurants in New Zealand moved from 59.1% to 55.4%, and its estimated monthly branded searches moved from 3.7K to 3K.
How did search popularity change for New Zealand kerikeri restaurants in August 2026?
2 changes
In August 2026, Marsden Winery gained estimated Share of Search among kerikeri restaurants in New Zealand, from 21.5% to 23.1%.
In August 2026, Plough & Feather lost estimated Share of Search among kerikeri restaurants in New Zealand, from 57.1% to 55.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Marsden Winery’s and Plough & Feather’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marsden Winery
7 branded search terms
- marsden black rocks chardonnay
- marsden estate
- marsden estate menu
- marsden estate wine
- marsden winery
- marsden winery bay of islands
- marsden winery menu
Plough & Feather
8 branded search terms
- plough & feather
- plough & feather kerikeri
- plough & feather menu
- plough and feather
- plough and feather kerikeri
- plough and feather menu
- plough and feather pizza menu
- the plough and feather kerikeri
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.