Brandwave

How popular isPlough & Feather?

In October 2026, people searched for Plough & Feather by name about 3,200 times in New Zealand, an 8.6% decrease from the previous year. These searches made up 48.3% of all New Zealand Kerikeri restaurant searches, placing Plough & Feather first out of six restaurants. When we asked both ChatGPT and Google AI Overviews about Kerikeri restaurants, Plough & Feather did not appear in any of the answers.

Search and AI answers in October 2026

Plough & Feather is the most searched of 6 competitors and not named in the AI answers we collected.

  1. Plough & FeatherShare of searches 48.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Black OliveShare of searches 24.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Marsden WineryShare of searches 19.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. Māha RestaurantShare of searches 3.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Sovrano EstateShare of searches 2.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd

+1 more

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Top Kerikeri restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Plough & Feather did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Māha Restaurant1st
  2. Marsden Winery2nd
  3. Sovrano Estate3rd
  4. Cafe Jerusalem4th
  5. Plough & Feather–
  6. Black Olive–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Marsden Winery4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sovrano Estate4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Māha Restaurant3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cafe Jerusalem3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Plough & Feather0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black Olive0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Kerikeri restaurants

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Plough & Feather compared with other New Zealand Kerikeri restaurants?

Plough & Feather against Kerikeri restaurants in New Zealand, by month

Share of searches by month for Plough & Feather, Black Olive, Marsden Winery, Māha Restaurant, Sovrano Estate, Cafe Jerusalem. The figures are in the table below the chart.

View monthly share of searches table
MonthPlough & FeatherBlack OliveMarsden WineryMāha RestaurantSovrano EstateCafe Jerusalem
Nov 202547.5%17.8%25.4%4.7%2.3%2.3%
Dec 202556%13.4%22.6%4%2%2%
Jan 202653.9%14.4%22.2%4.8%1.9%2.9%
Feb 202653.3%16.3%22.7%3.4%1.9%2.3%
Mar 202651.9%17%22%4.9%1.4%2.7%
Apr 202648.1%19.8%23.4%4.4%1.5%2.9%
May 202640.4%30.4%22%3.6%2%1.5%
Jun 202640.8%28.4%21.5%5%2.5%2%
Jul 202641.7%27.6%19.9%5.1%2.2%3.4%
Aug 202639.7%29.7%21.2%5.4%1.6%2.4%
Sep 202643.2%26.6%21.3%4.3%1.8%2.8%
Oct 202648.3%24.1%19.3%3.6%2.6%2.1%

  1. 1.Plough & Feather

    48.3%

    Held 1st. 3.2K estimated branded searches, +23.1% vs prior month. Share +5.1 points.

  2. 2.Black Olive

    24.1%

    Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.Marsden Winery

    19.3%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Māha Restaurant

    3.6%

    Held 4th. 240 estimated branded searches, -7.7% vs prior month. Share -0.7 points.

  5. 5.Sovrano Estate

    2.6%

    Moved from 6th to 5th. 170 estimated branded searches, +54.5% vs prior month. Share +0.7 points.

  6. 6.Cafe Jerusalem

    2.1%

    Moved from 5th to 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.7 points.

Compare popularity between Plough & Feather and its closest rivals

Every comparison with Plough & Feather

5 comparisons

How has branded search demand for Plough & Feather changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Plough & Feather in New Zealand fell from 3.5K to 3.2K.
  • Across the 12 months ending October 2026, Plough & Feather’s share of searches among Kerikeri restaurants in New Zealand increased from 47.5% to 48.3%.
  • Across the 12 months ending October 2026, Plough & Feather’s share of searches among Kerikeri restaurants in New Zealand peaked at 56% in December 2025 and was lowest at 39.7% in August 2026.

How did search popularity change for New Zealand Kerikeri restaurants in October 2026?

6 changes

  1. In October 2026, Sovrano Estate overtook Cafe Jerusalem to rank 5th among Kerikeri restaurants in New Zealand, with 2.6% of the searches.

  2. In October 2026, Plough & Feather gained share of searches among Kerikeri restaurants in New Zealand, from 43.2% to 48.3%.

  3. In October 2026, Black Olive lost share of searches among Kerikeri restaurants in New Zealand, from 26.6% to 24.1%.

  4. In October 2026, Marsden Winery lost share of searches among Kerikeri restaurants in New Zealand, from 21.3% to 19.3%.

  5. In October 2026, Cafe Jerusalem lost share of searches among Kerikeri restaurants in New Zealand, from 2.8% to 2.1%.

  6. In October 2026, Māha Restaurant lost share of searches among Kerikeri restaurants in New Zealand, from 4.3% to 3.6%.

How are Plough & Feather’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Plough & Feather’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • plough & feather
  • plough and feather

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How the Brand Demand Index is measured

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