Plough & Feather vs Sovrano Estate:Which is more popular in New Zealand?
In October 2026, Plough & Feather had more branded searches than Sovrano Estate among Kerikeri restaurants in New Zealand. Plough & Feather had about 3,200 branded searches, while Sovrano Estate had 170. Plough & Feather made up 48.3% of all Kerikeri restaurant searches we track, and Sovrano Estate accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about Kerikeri restaurants, Sovrano Estate appeared in all four answers and Plough & Feather in none.
Who do people search for more?
Plough & Feather, about 19 searches for every 1 for Sovrano Estate
Who does AI mention more?
Sovrano Estate, mentioned in every answer we collected
Who does AI recommend more?
Sovrano Estate, the only one of the two named
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Top Kerikeri restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sovrano Estate appeared in all four answers. Plough & Feather did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Marsden Winery4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sovrano Estate4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Māha Restaurant3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cafe Jerusalem3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Plough & Feather0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Black Olive0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Kerikeri restaurants
4 answers
Asked ChatGPT
“Which restaurant should I go to in Kerikeri, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Kerikeri, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Kerikeri, New Zealand for a trip to kerikeri?”
Searched Google, AI Overview
“kerikeri restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“kerikeri vineyards”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Plough & Feather or Sovrano Estate more popular in search?
This chart shows how often people search Google for Plough & Feather and Sovrano Estate by name. Each line represents a brand's share of searches for all six Kerikeri restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Plough & Feather, Sovrano Estate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Plough & Feather | Black Olive | Marsden Winery | Māha Restaurant | Sovrano Estate | Cafe Jerusalem |
|---|---|---|---|---|---|---|
| Nov 2025 | 47.5% | 17.8% | 25.4% | 4.7% | 2.3% | 2.3% |
| Dec 2025 | 56% | 13.4% | 22.6% | 4% | 2% | 2% |
| Jan 2026 | 53.9% | 14.4% | 22.2% | 4.8% | 1.9% | 2.9% |
| Feb 2026 | 53.3% | 16.3% | 22.7% | 3.4% | 1.9% | 2.3% |
| Mar 2026 | 51.9% | 17% | 22% | 4.9% | 1.4% | 2.7% |
| Apr 2026 | 48.1% | 19.8% | 23.4% | 4.4% | 1.5% | 2.9% |
| May 2026 | 40.4% | 30.4% | 22% | 3.6% | 2% | 1.5% |
| Jun 2026 | 40.8% | 28.4% | 21.5% | 5% | 2.5% | 2% |
| Jul 2026 | 41.7% | 27.6% | 19.9% | 5.1% | 2.2% | 3.4% |
| Aug 2026 | 39.7% | 29.7% | 21.2% | 5.4% | 1.6% | 2.4% |
| Sep 2026 | 43.2% | 26.6% | 21.3% | 4.3% | 1.8% | 2.8% |
| Oct 2026 | 48.3% | 24.1% | 19.3% | 3.6% | 2.6% | 2.1% |
How has branded search for Plough & Feather and Sovrano Estate changed in New Zealand over the last 12 months?
3 findings
- Plough & Feather was ahead of Sovrano Estate in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Plough & Feather’s share of searches among Kerikeri restaurants in New Zealand moved from 47.5% to 48.3%, and its estimated monthly branded searches moved from 3.5K to 3.2K.
- Across the 12 months ending October 2026, Sovrano Estate’s share of searches among Kerikeri restaurants in New Zealand moved from 2.3% to 2.6%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand Kerikeri restaurants in October 2026?
2 changes
In October 2026, Sovrano Estate overtook Cafe Jerusalem to rank 5th among Kerikeri restaurants in New Zealand, with 2.6% of the searches.
In October 2026, Plough & Feather gained share of searches among Kerikeri restaurants in New Zealand, from 43.2% to 48.3%.
How are Plough & Feather’s and Sovrano Estate’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Plough & Feather’s and Sovrano Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Plough & Feather
2 branded search terms
- plough & feather
- plough and feather
Sovrano Estate
1 branded search term
- sovrano estate
Other head-to-heads among Kerikeri restaurants
- Plough & Feather vs Black Olive: compare popularity
- Plough & Feather vs Marsden Winery: compare popularity
- Plough & Feather vs Māha Restaurant: compare popularity
- Black Olive vs Marsden Winery: compare popularity
- Black Olive vs Māha Restaurant: compare popularity
- Black Olive vs Sovrano Estate: compare popularity
Put your own brand in this comparison
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