Marsden Winery vs Plough & Feather:Which is more popular in New Zealand?
In October 2026, Plough & Feather had more branded searches than Marsden Winery among Kerikeri restaurants in New Zealand. Plough & Feather had about 3,200 branded searches, while Marsden Winery had 1,280. Plough & Feather made up 48.3% of all Kerikeri restaurant searches we track, and Marsden Winery accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about Kerikeri restaurants, Marsden Winery appeared in all four answers and Plough & Feather in none.
Who do people search for more?
Plough & Feather, about 3 searches for every 1 for Marsden Winery
Who does AI mention more?
Marsden Winery, mentioned in every answer we collected
Who does AI recommend more?
Marsden Winery, the only one of the two named
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Top Kerikeri restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Marsden Winery appeared in all four answers. Plough & Feather did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Marsden Winery4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sovrano Estate4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Māha Restaurant3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cafe Jerusalem3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Plough & Feather0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Black Olive0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Kerikeri restaurants
4 answers
Asked ChatGPT
“Which restaurant should I go to in Kerikeri, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Kerikeri, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Kerikeri, New Zealand for a trip to kerikeri?”
Searched Google, AI Overview
“kerikeri restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“kerikeri vineyards”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Marsden Winery or Plough & Feather more popular in search?
This chart shows how often people search Google for Marsden Winery and Plough & Feather by name. Each line represents a brand's share of searches for all six Kerikeri restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Plough & Feather, Marsden Winery. The figures are in the table below the chart.
View monthly share of searches table
| Month | Plough & Feather | Black Olive | Marsden Winery | Māha Restaurant | Sovrano Estate | Cafe Jerusalem |
|---|---|---|---|---|---|---|
| Nov 2025 | 47.5% | 17.8% | 25.4% | 4.7% | 2.3% | 2.3% |
| Dec 2025 | 56% | 13.4% | 22.6% | 4% | 2% | 2% |
| Jan 2026 | 53.9% | 14.4% | 22.2% | 4.8% | 1.9% | 2.9% |
| Feb 2026 | 53.3% | 16.3% | 22.7% | 3.4% | 1.9% | 2.3% |
| Mar 2026 | 51.9% | 17% | 22% | 4.9% | 1.4% | 2.7% |
| Apr 2026 | 48.1% | 19.8% | 23.4% | 4.4% | 1.5% | 2.9% |
| May 2026 | 40.4% | 30.4% | 22% | 3.6% | 2% | 1.5% |
| Jun 2026 | 40.8% | 28.4% | 21.5% | 5% | 2.5% | 2% |
| Jul 2026 | 41.7% | 27.6% | 19.9% | 5.1% | 2.2% | 3.4% |
| Aug 2026 | 39.7% | 29.7% | 21.2% | 5.4% | 1.6% | 2.4% |
| Sep 2026 | 43.2% | 26.6% | 21.3% | 4.3% | 1.8% | 2.8% |
| Oct 2026 | 48.3% | 24.1% | 19.3% | 3.6% | 2.6% | 2.1% |
How has branded search for Marsden Winery and Plough & Feather changed in New Zealand over the last 12 months?
3 findings
- Plough & Feather was ahead of Marsden Winery in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Marsden Winery’s share of searches among Kerikeri restaurants in New Zealand moved from 25.4% to 19.3%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 12 months ending October 2026, Plough & Feather’s share of searches among Kerikeri restaurants in New Zealand moved from 47.5% to 48.3%, and its estimated monthly branded searches moved from 3.5K to 3.2K.
How did search popularity change for New Zealand Kerikeri restaurants in October 2026?
2 changes
In October 2026, Plough & Feather gained share of searches among Kerikeri restaurants in New Zealand, from 43.2% to 48.3%.
In October 2026, Marsden Winery lost share of searches among Kerikeri restaurants in New Zealand, from 21.3% to 19.3%.
How are Marsden Winery’s and Plough & Feather’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Marsden Winery’s and Plough & Feather’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marsden Winery
5 branded search terms
- marsden estate
- marsden estate menu
- marsden estate wine
- marsden winery
- marsden winery menu
Plough & Feather
2 branded search terms
- plough & feather
- plough and feather
Other head-to-heads among Kerikeri restaurants
- Plough & Feather vs Black Olive: compare popularity
- Plough & Feather vs Māha Restaurant: compare popularity
- Plough & Feather vs Sovrano Estate: compare popularity
- Black Olive vs Marsden Winery: compare popularity
- Black Olive vs Māha Restaurant: compare popularity
- Black Olive vs Sovrano Estate: compare popularity
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