How popular isMarsden Winery in search?
In August 2026, there were an estimated 1.3K branded searches for Marsden Winery in New Zealand which is down 23.8% over the last 11 months. Marsden Winery holds 23.1% estimated Share of Search among New Zealand kerikeri restaurants and is ranked 2nd of 3 competitors for search popularity.
Plough & Feather55.4%Marsden Winery23.1%
Black Olive21.6%
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Which kerikeri restaurants compete with Marsden Winery?
Share of Search by month for Plough & Feather, Marsden Winery, Black Olive. The figures are in the table below the chart.
View monthly share of search table
| Month | Plough & Feather | Marsden Winery | Black Olive |
|---|---|---|---|
| Oct 2025 | 59.1% | 26.4% | 14.5% |
| Nov 2025 | 60.9% | 26.7% | 12.4% |
| Dec 2025 | 68% | 23.4% | 8.6% |
| Jan 2026 | 66.6% | 23.4% | 10% |
| Feb 2026 | 64.2% | 23.4% | 12.4% |
| Mar 2026 | 64.1% | 23.5% | 12.5% |
| Apr 2026 | 61.4% | 25.1% | 13.6% |
| May 2026 | 53.4% | 24.1% | 22.5% |
| Jun 2026 | 55.7% | 24.1% | 20.2% |
| Jul 2026 | 57.1% | 21.5% | 21.4% |
| Aug 2026 | 55.4% | 23.1% | 21.6% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.4% | 3K | -8.8% | -1.8 points | |
| 2, held 2nd | 23.1% | 1.3K | +0.81% | +1.5 points | |
| 3, held 3rd | 21.6% | 1.2K | -4.9% | +0.2 points |
55.4%
held 1st · 3K estimated branded searches · -8.8% vs prior month · -1.8 points
23.1%
held 2nd · 1.3K estimated branded searches · +0.81% vs prior month · +1.5 points
21.6%
held 3rd · 1.2K estimated branded searches · -4.9% vs prior month · +0.2 points
Compare search popularity between Marsden Winery and its closest rivals
How has branded search demand for Marsden Winery changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Marsden Winery in New Zealand fell from 1.6K to 1.3K.
- Across the 11 months ending August 2026, Marsden Winery’s estimated Share of Search among kerikeri restaurants in New Zealand decreased from 26.4% to 23.1%.
- Across the 11 months ending August 2026, Marsden Winery’s estimated Share of Search among kerikeri restaurants in New Zealand peaked at 26.7% in November 2025 and was lowest at 21.5% in July 2026.
How did search popularity change for New Zealand kerikeri restaurants in August 2026?
3 changes
In August 2026, Marsden Winery gained estimated Share of Search among kerikeri restaurants in New Zealand, from 21.5% to 23.1%.
In August 2026, Plough & Feather lost estimated Share of Search among kerikeri restaurants in New Zealand, from 57.1% to 55.4%.
Estimated monthly branded searches for Black Olive in New Zealand rose 30% over 11 measured months, from 900 to 1.2K in August 2026.
How is Marsden Winery measured?
Brandwave collects information about searches that people make online using Marsden Winery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- marsden black rocks chardonnay
- marsden estate
- marsden estate menu
- marsden estate wine
- marsden winery
- marsden winery bay of islands
- marsden winery menu
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Is Marsden Winery your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.