Brandwave

How popular isMarsden Winery?

In October 2026, people searched for Marsden Winery by name about 1,280 times in New Zealand, a 31.6% decrease from the previous year. These searches made up 19.3% of all New Zealand Kerikeri restaurant searches, placing Marsden Winery third out of six restaurants. When we asked both ChatGPT and Google AI Overviews about Kerikeri restaurants, Marsden Winery appeared in all answers and was the second most recommended of the six.

Search and AI answers in October 2026

Marsden Winery is the third most searched of 6 competitors and the second most recommended in the AI answers we collected.

  1. Plough & FeatherShare of searches 48.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Black OliveShare of searches 24.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Marsden WineryShare of searches 19.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. Māha RestaurantShare of searches 3.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Sovrano EstateShare of searches 2.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd

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Top Kerikeri restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Marsden Winery appeared in all four answers. Marsden Winery is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Māha Restaurant1st
  2. Marsden Winery2nd
  3. Sovrano Estate3rd
  4. Cafe Jerusalem4th
  5. Plough & Feather–
  6. Black Olive–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Marsden Winery4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sovrano Estate4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Māha Restaurant3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cafe Jerusalem3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Plough & Feather0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black Olive0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Kerikeri restaurants

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Marsden Winery compared with other New Zealand Kerikeri restaurants?

Marsden Winery against Kerikeri restaurants in New Zealand, by month

Share of searches by month for Plough & Feather, Black Olive, Marsden Winery, Māha Restaurant, Sovrano Estate, Cafe Jerusalem. The figures are in the table below the chart.

View monthly share of searches table
MonthPlough & FeatherBlack OliveMarsden WineryMāha RestaurantSovrano EstateCafe Jerusalem
Nov 202547.5%17.8%25.4%4.7%2.3%2.3%
Dec 202556%13.4%22.6%4%2%2%
Jan 202653.9%14.4%22.2%4.8%1.9%2.9%
Feb 202653.3%16.3%22.7%3.4%1.9%2.3%
Mar 202651.9%17%22%4.9%1.4%2.7%
Apr 202648.1%19.8%23.4%4.4%1.5%2.9%
May 202640.4%30.4%22%3.6%2%1.5%
Jun 202640.8%28.4%21.5%5%2.5%2%
Jul 202641.7%27.6%19.9%5.1%2.2%3.4%
Aug 202639.7%29.7%21.2%5.4%1.6%2.4%
Sep 202643.2%26.6%21.3%4.3%1.8%2.8%
Oct 202648.3%24.1%19.3%3.6%2.6%2.1%

  1. 1.Plough & Feather

    48.3%

    Held 1st. 3.2K estimated branded searches, +23.1% vs prior month. Share +5.1 points.

  2. 2.Black Olive

    24.1%

    Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.Marsden Winery

    19.3%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Māha Restaurant

    3.6%

    Held 4th. 240 estimated branded searches, -7.7% vs prior month. Share -0.7 points.

  5. 5.Sovrano Estate

    2.6%

    Moved from 6th to 5th. 170 estimated branded searches, +54.5% vs prior month. Share +0.7 points.

  6. 6.Cafe Jerusalem

    2.1%

    Moved from 5th to 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.7 points.

Compare popularity between Marsden Winery and its closest rivals

Every comparison with Marsden Winery

5 comparisons

How has branded search demand for Marsden Winery changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Marsden Winery in New Zealand fell from 1.9K to 1.3K.
  • Across the 12 months ending October 2026, Marsden Winery’s share of searches among Kerikeri restaurants in New Zealand decreased from 25.4% to 19.3%.
  • Across the 12 months ending October 2026, Marsden Winery fell from 2nd to 3rd among Kerikeri restaurants in New Zealand.

How did search popularity change for New Zealand Kerikeri restaurants in October 2026?

6 changes

  1. In October 2026, Sovrano Estate overtook Cafe Jerusalem to rank 5th among Kerikeri restaurants in New Zealand, with 2.6% of the searches.

  2. In October 2026, Plough & Feather gained share of searches among Kerikeri restaurants in New Zealand, from 43.2% to 48.3%.

  3. In October 2026, Black Olive lost share of searches among Kerikeri restaurants in New Zealand, from 26.6% to 24.1%.

  4. In October 2026, Marsden Winery lost share of searches among Kerikeri restaurants in New Zealand, from 21.3% to 19.3%.

  5. In October 2026, Cafe Jerusalem lost share of searches among Kerikeri restaurants in New Zealand, from 2.8% to 2.1%.

  6. In October 2026, Māha Restaurant lost share of searches among Kerikeri restaurants in New Zealand, from 4.3% to 3.6%.

How are Marsden Winery’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Marsden Winery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • marsden estate
  • marsden estate menu
  • marsden estate wine
  • marsden winery
  • marsden winery menu

Do you work for Marsden Winery? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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