How popular isPlough & Feather in search?
In August 2026, there were an estimated 3K branded searches for Plough & Feather in New Zealand which is down 18.3% over the last 11 months. Plough & Feather holds 55.4% estimated Share of Search among New Zealand kerikeri restaurants and is ranked 1st of 3 competitors for search popularity.
Plough & Feather55.4%Marsden Winery23.1%
Black Olive21.6%
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Which kerikeri restaurants compete with Plough & Feather?
Share of Search by month for Plough & Feather, Marsden Winery, Black Olive. The figures are in the table below the chart.
View monthly share of search table
| Month | Plough & Feather | Marsden Winery | Black Olive |
|---|---|---|---|
| Oct 2025 | 59.1% | 26.4% | 14.5% |
| Nov 2025 | 60.9% | 26.7% | 12.4% |
| Dec 2025 | 68% | 23.4% | 8.6% |
| Jan 2026 | 66.6% | 23.4% | 10% |
| Feb 2026 | 64.2% | 23.4% | 12.4% |
| Mar 2026 | 64.1% | 23.5% | 12.5% |
| Apr 2026 | 61.4% | 25.1% | 13.6% |
| May 2026 | 53.4% | 24.1% | 22.5% |
| Jun 2026 | 55.7% | 24.1% | 20.2% |
| Jul 2026 | 57.1% | 21.5% | 21.4% |
| Aug 2026 | 55.4% | 23.1% | 21.6% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.4% | 3K | -8.8% | -1.8 points | |
| 2, held 2nd | 23.1% | 1.3K | +0.81% | +1.5 points | |
| 3, held 3rd | 21.6% | 1.2K | -4.9% | +0.2 points |
55.4%
held 1st · 3K estimated branded searches · -8.8% vs prior month · -1.8 points
23.1%
held 2nd · 1.3K estimated branded searches · +0.81% vs prior month · +1.5 points
21.6%
held 3rd · 1.2K estimated branded searches · -4.9% vs prior month · +0.2 points
Compare search popularity between Plough & Feather and its closest rivals
How has branded search demand for Plough & Feather changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Plough & Feather in New Zealand fell from 3.7K to 3K.
- Across the 11 months ending August 2026, Plough & Feather’s estimated Share of Search among kerikeri restaurants in New Zealand decreased from 59.1% to 55.4%.
- Across the 11 months ending August 2026, Plough & Feather’s estimated Share of Search among kerikeri restaurants in New Zealand peaked at 68% in December 2025 and was lowest at 53.4% in May 2026.
How did search popularity change for New Zealand kerikeri restaurants in August 2026?
3 changes
In August 2026, Marsden Winery gained estimated Share of Search among kerikeri restaurants in New Zealand, from 21.5% to 23.1%.
In August 2026, Plough & Feather lost estimated Share of Search among kerikeri restaurants in New Zealand, from 57.1% to 55.4%.
Estimated monthly branded searches for Black Olive in New Zealand rose 30% over 11 measured months, from 900 to 1.2K in August 2026.
How is Plough & Feather measured?
Brandwave collects information about searches that people make online using Plough & Feather’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- plough & feather
- plough & feather kerikeri
- plough & feather menu
- plough and feather
- plough and feather kerikeri
- plough and feather menu
- plough and feather pizza menu
- the plough and feather kerikeri
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Is Plough & Feather your brand?
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