Lighthouse Cinema vs Reading Cinemas:Which is more popular by branded search in New Zealand?

Name: Lighthouse Cinema vs Reading Cinemas: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Reading Cinemas had more branded searches than Lighthouse Cinema among cinemas in New Zealand. Reading Cinemas was estimated to have 106K branded searches compared to Lighthouse Cinema’s 10.2K, and held a 14.3% Share of Search versus Lighthouse Cinema’s 1.4%.

Share of Search among cinemas in New Zealand in August 2026Which is more popular in search, Lighthouse Cinema or Reading Cinemas?

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Which is more popular in search, Lighthouse Cinema or Reading Cinemas?

Compare the cinema chains and independent cinemas New Zealanders book movie tickets with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lighthouse Cinema and Reading Cinemas among cinemas in New Zealand, by month

Month	Hoyts	Event Cinemas	Silky Otter	Reading Cinemas	Lido Cinema	Academy Cinemas	Lighthouse Cinema	The Embassy Theatre
Oct 2025	35.2%	24.8%	18.7%	12.9%	4%	2.6%	1.7%	0.03%
Nov 2025	38%	24.4%	17.3%	12.9%	3.1%	2.6%	1.7%	0.03%
Dec 2025	40.2%	25.3%	15.5%	13.1%	2.8%	1.7%	1.4%	0.02%
Jan 2026	38.2%	21.6%	18.9%	13.5%	4.1%	2.2%	1.4%	0.03%
Feb 2026	36%	22.3%	19.5%	13.6%	4.1%	2.7%	1.8%	0.03%
Mar 2026	38.5%	24.3%	17.1%	11.9%	3.9%	2.8%	1.5%	0.05%
Apr 2026	37.2%	25.8%	16%	13.4%	3.4%	2.7%	1.5%	0.05%
May 2026	35.8%	24.1%	17.4%	15.1%	3.7%	2.5%	1.3%	0.04%
Jun 2026	36.1%	25.5%	17.1%	13.4%	3.3%	3.3%	1.2%	0.04%
Jul 2026	37.3%	26.9%	15.3%	14.6%	2.7%	2.2%	0.98%	0.06%
Aug 2026	36.8%	27.1%	14.8%	14.3%	3.1%	2.6%	1.4%	0.04%
Sep 2026	—	—	—	—	—	—	—	—

How has the Lighthouse Cinema and Reading Cinemas comparison changed over the last 12 months?

3 findings

Reading Cinemas was ahead of Lighthouse Cinema in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Lighthouse Cinema’s estimated Share of Search among cinemas in New Zealand moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 8.6K to 10.2K.
Across the 11 months ending August 2026, Reading Cinemas’ estimated Share of Search among cinemas in New Zealand moved from 12.9% to 14.3%, and its estimated monthly branded searches moved from 64.1K to 106K.

How did search popularity change for New Zealand cinemas in August 2026?

2 changes

Estimated monthly branded searches for Reading Cinemas in New Zealand rose 65.9% over 11 measured months, from 64.1K to 106K in August 2026.
Estimated monthly branded searches for Lighthouse Cinema in New Zealand rose 19.4% over 11 measured months, from 8.6K to 10.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Lighthouse Cinema’s and Reading Cinemas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.